Manager | Digital Marketing | EdTech

We are looking for a Digital Marketing expert with end-to-end ownership of paid user acquisition for an edTech organisation.

The person should be eager to learn, a big fan of metrics, mad about A/B testing, an optimization maniac and have laser focus on growth, growth growth.
Responsibilities :

Strategy :
• Lead marketing strategy for paid user acquisition for all Mweb app marketing channels.
• Manage paid marketing campaigns for web signups and provide projections budget requirements for the next 1224 months.
• Create product requirements for Mweb landing pages for efficient scale from SEM, Display, FB other Mobile heavy web channels.
• Constantly look at competitors and provide SWOT analysis and identify their success factors.
• Keep pace with digital marketing industry trends, new channels and other developments in mobile marketing.

Execution :
• Should have prior handson experience on search, display app heavy channels.
• Drive traffic as well as maximize ROI for all paid marketing campaigns.
• Conceptualize implement paid marketing campaigns.
• Drive conversions through remarketing campaigns. Identify the right channels to retarget users.
• A/B test: audience targeting, ad copy, creative, landing page and more.
• Strong understanding of bidding strategies for various ad platforms.

Data Analytics :
• Interpret data, analyze results using statistical techniques to determine actionables
• Ability to analyze competitor strategies and recommend changes in our strategy.
• Administer ad platform tools for purposes of targeting, bid optimization, running a/b tests, diagnostic reporting and analysis.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in goals.
• Monitor and evaluate results and performance across the major channels.

Tools :
• Extensive Knowledge of Ad Platforms
• Google App campaigns, Google Ads Mweb campaigns
• Must have worked on app channels integration with Adjust/Appsflyer/Branch or similar mobile measurement tools.
• Experience on analysing deep insights using competitor insights tools like SEMrush/Similarweb or similar tools.
• Mobile marketing ad platforms experience (AdMob, Adcolony, Airpush) or any other mobile marketing tools, if any.
• Experience on any App or mobile web notifications tool like Webengage, Mixpanel, One Signal etc is a plus.
Qualification Experience :
• Extremely data driven individual with 3 years of relevant experience
• Experience with B2C products selling in the US would also be a plus.
• Experience with app install campaigns with CPA or ROI based targets.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.