- Manager - PPC

About Tagbox, we are seeking an experienced PPC Manager to lead our paid advertising efforts and drive high-quality traffic to our digital platforms.

The ideal candidate has in-depth knowledge of paid search, display advertising, and a data-driven approach to maximize return on investment.

Key Responsibilities:

- Conduct keyword research, competitor analysis, and ongoing bid management to optimize campaign performance.

- Analyze campaign data and create detailed performance reports to track metrics such as click-through rate, cost per click, cost per acquisition, and overall return on investment.

- Collaborate with the marketing and content teams to create compelling ad copy, landing pages, and visuals.

- Implement A/B testing strategies for ad creatives, landing pages, and targeting options.

- Monitor budget caps, impression share, and quality score to maximize campaign effectiveness.

- Stay up-to-date with the latest industry trends, algorithm updates, and new tools.

- Manage retargeting and display campaigns to improve brand visibility and conversions.

- Coordinate with internal stakeholders to ensure PPC strategies align with overall business objectives.

Requirements:

- Master's or Bachelor's degree in Marketing, Advertising, or a related field.

- 4-5 years of proven experience in managing PPC campaigns across multiple platforms.

- Proficiency in Google Ads, Bing Ads, Google Analytics, and other relevant tools.

- Strong analytical skills with the ability to interpret data and provide actionable insights.

- Experience with A/B testing and conversion rate optimization.

- Excellent communication and project management skills.

- Certification in Google Ads or other relevant PPC certifications is a plus.

- Familiarity with social media ad platforms such as Facebook, Instagram, LinkedIn, etc.

- Knowledge of SEO and other digital marketing strategies.

- Ability to work in a fast-paced, collaborative environment.