Marketing Analyst

The ideal candidate will be responsible for providing strategic recommendations based off of his or her data analysis and market research. You will also track and analyze the performance of our marketing initiatives. Your analysis and recommendations will help make our marketing strategies more impactful and effective.

Responsibilities
• Conduct market research and analysis related to competitive landscape, market trends, and business development
• Uncover insights and make recommendations based off of this analysis and research
• Distill complex marketing analysis into clear, simple presentations
• Track, analyze, and report marketing initiatives
• Prepare reports on findings while illustrating data with graphs and translating complex results into written texts that are clear and understandable
• Devise and assess procedures and methods for data collection, including opinion polls, surveys and questionnaires
• Gather information on competitors, and conduct analysis on their sales prices and methods of distribution and marketing to thoroughly learn about the competition
• Conduct research regarding marketing strategies and consumer opinions while collaborating with statisticians, marketing professionals and pollsters
• Track and forecast trends in sales and marketing, and analyze in detail the data collected to provide management with thorough reports and results
• Collect and analyze data regarding customer preferences, demographics, buying habits and needs to better identify market potential and factors influencing product demand
• Attend staff conferences in order to provide management with proposals and information on the distribution, promotion, pricing and design of products and services
• Measure the effectiveness of advertising, marketing and communications strategies

Qualifications
• Bachelor's degree or equivalent experience
• 1-2 years' experience holding an analytical, sales, business development, or business intelligence role
• Strong analytical skills
• Proficient in Microsoft Office Suite