Marketing Analyst

Description
• This role is only available to candidates who currently reside in the state of California***

Are you passionate about turning data into actionable insights? As a Marketing Analyst, you will play a crucial role in researching market conditions at local, regional, and national levels to forecast sales opportunities and optimize marketing strategies. The Marketing Analyst will analyze competitors, develop data collection methods, and assess the effectiveness of marketing campaigns. Join our team to showcase your skills as a Marketing Analyst and help shape the future of data-driven decision-making. This contract role has the opportunity to become permanent for the right candidate.

Responsibilities:
• Forecast and track marketing and sales trends by analyzing collected data.
• Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, and other specialists.
• Design and evaluate methods for collecting data, including surveys, opinion polls, and questionnaires, or obtain existing data sources.
• Analyze competitor data, including pricing, sales strategies, and distribution methods.
• Measure the effectiveness of marketing, advertising, and communication strategies.
• Support the creation of executive-level reports, providing insights and actionable recommendations.
• Collaborate with marketing leadership to refine reporting narratives and recommend future campaign optimizations.
• Ensure data accuracy across systems and swiftly resolve data discrepancies.
• Structure and analyze A/B testing to improve campaign outcomes.

Requirements

Education & Experience:
• Bachelor's degree.
• 2-4 years of experience in marketing analytics and reporting.

Technical Skills:
• Proficiency in Salesforce Marketing Cloud, Tableau, Excel (v-lookups, pivot tables, data cleansing, index matches), and MicroStrategy.
• Experience with Google Analytics, Adobe Analytics, and marketing campaign analysis.
• Data visualization and root-cause analysis expertise.

Preferred Skills:
• Case management experience (3+ years).
• Strong understanding of statistical A/B testing methodologies.
• Agile project management experience (2+ years).
• Exceptional verbal and written communication skills.

Other Requirements:
• Proven ability to work independently and manage time effectively.
• Demonstrated success in presenting insights and driving optimizations.
• Must have experience in marketing analytics, reporting, and tools.

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.