Marketing And Public Relations Specialist

About Us:

Pixelvide is a smart governance company empowering state government decision-makers by providing dynamic technology solutions for over a decade. We play key roles in administration planning by developing and implementing colossal smart governance projects for better public administration.

The Land Digitisation Project (LDP) is a Pixelvide initiative set out to solve the current challenges surrounding land ownership, transfer and maintenance. Through LDP, we aim to provide clear land titles, secure ownership, and smooth conveyance of land. We want to lead a much-needed digital transformation in the land administration domain to deliver high-quality, cost-effective, and seamless tech solutions.

Job Description:
• Conducting thorough awareness drives and campaigns to maximise the company's social media outreach and to build a household brand name.
• Conduct desktop research, and use books, journal articles, newspaper sources, questionnaires, surveys, polls, and interviews to gather data.
• Curate written format content for blog posts and video format content for social media platforms.
• Develop, implement and manage our social media strategy.
• Define important social media KPIs.
• Stay up-to-date with the latest social media best practices and technologies.
• Monitor SEO and user engagement and suggest content optimization.
• Communicate with industry professionals and influencers via social media to create a strong network.

Minimum Qualifications:
• A minimum experience of 2 years as a Marketing and Branding Specialist or a similar role is an advantage.
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices.
• Understanding of SEO and web traffic metrics.
• Experience with doing audience and buyer persona research.
• Good understanding of social media KPIs.
• Great interpersonal, presentation and communication skills.
• A degree in Marketing or a relevant field is preferred.

CTC: 3-5 LPA

Workplace: Vijaywada