Marketing and sales coordinator

Job description
Johnson Care Ltd, is seeking a dynamic and results-oriented Sales & Marketing Coordinator.

Position Overview: As a Sales & Marketing Coordinator, you will play a pivotal role in the team, responsible for driving occupancy and revenue growth. Your role will involve crafting and implementing innovative sales and marketing strategies, collaborating with local communities, and ensuring a seamless transition for residents and their families.

Digital Marketing:

• Develop and deliver a digital marketing strategy

• Manage our organic digital presence (SEO, etc)

• Manage our paid-for digital marketing channels (pay-per-click - Google and Meta) by managing the budget assigned

• Update website when needed

• Plan and lead special projects

• Lead on email marketing (newsletters etc.)

• Act as lead for enquiry management and CRM

• Manage contractors and key relationships

• Collaborate, evaluate and report to drive results (return on investment ROI, monthly enquiries report)

• Monitoring individual homes social media accounts as well as running the company's social media accounts (Facebook & LinkedIn)

Traditional Marketing

• Generate interest and leads through effective marketing and comms strategies

• Manage effective campaigns from start to end

• Manage content and assets

• Production of designs using Canva

• Oversee the placement and production of traditional marketing materials, including print and Out of Home (OOH) advertising

• Support engagement with internal teams, residents, families, and external partners

• Monitor and evaluate the performance of campaigns and marketing tactics, providing insights and recommendations for improvement

• Relationship management with key contacts

• Identifying new sales and marketing opportunities

• Co-ordination of all sales events and exhibitions

• Managing the customer's experience from enquiry to move-in

• Administration and collation of information from customers

Sales

• Enquiry handling and sales training for senior management in multiple homes

• Converting enquiries into admissions.

• Monitoring all the home enquiries and liaise with home managers regarding the progress.

• Negotiating costs with private enquiries and making decisions appropriate for the company.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.

• Proven experience in sales and marketing within the healthcare or senior living industry.

• Strong interpersonal and communication skills, with the ability to connect with diverse audiences.

• Ability to work independently and collaboratively in a fast-paced environment.

Location: Essex, United Kingdom

Benefits:

• Competitive salary with commission and bonus opportunities.

• Professional development opportunities.