Marketing Automation Specialist | Executive

About Frost & Sullivan:
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.
Our “Growth Partnership” supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure. For more than 54 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment. For more information, please visit: http://www.frost.com
Business Unit: Selection Committee

Role: Marketing Automation Specialist - Executive

Timing - 2PM to 10.30PM/1PM to +.30PM
Responsibilities:
Job Description:
Research & Identity New Accounts & Contacts for marketing the Events through 1:1 email communication, generating interest, and database expansion & development.

Roles & Responsibilities:
Secondary Research: New Contacts identification specifically on the events/council criteria
Outreach via email automation platform: 1:1 targeted email and consistent follow-up with specific time frame intervals using tailor-made drafts.
CRM Database Expansion: Regular updating & expansion of validated contacts to CRM database with standardized notes for New/Existing Contacts, Accounts & Leads
Adhoc Support: Additional Adhoc support for database development and internal marketing requests to expand the database with validated potential contacts
Revenue Generation: Develop a positive response thru client emailing efforts & and focus on ROI
Adherence to deadline submission on all requests assigned and eagerness to work on any challenging requests & process

Qualifications:
Qualifications:
Bachelors: Any degree with Arts/Computer science

Basic knowledge in MS Excel/O365 and CRM tools like Sales logix/MS Dynamics/Salesforce.