Marketing Campaign Manager

Marketing Campaign Manager
Intuit Management Consultancy - Chennai, Tamil Nadu
Job details
Job Type
Full-time
Full Job Description
Marketing Campaign Manager
FULL TIME | INTUIT MANAGEMENT CONSULTANCY | INDIA


Job Information
Title

Manager

Industry

Legal

City

Chennai

State/Province

Tamil Nadu

Zip/Postal Code

600001

Job Description
A Campaign Manager’s primary duty is to ensure marketing campaigns achieve their objectives. They work with the Design and content teams to create, execute, and monitor the performance of campaigns and provide all the resources required to meet marketing targets.


Here are some duties and responsibilities of a Campaign Manager:


Planning of integrated campaign strategy, campaign calendar and initiatives
Create integrated marketing campaigns based on market segments to gain new customers and build repeat business
Supervise the execution, monitoring and measurement of marketing campaigns and their success
Ensure campaign implementation follows organizational guidelines
Recruit and train talent for the successful implementation of marketing campaigns
Compile regular reports of campaign performance and results
Improve new campaigns using data and feedback from existing and previous projects Content Creation and Planning
Manage the content creation engine from brief to delivery through optimal use of inhouse resources and external agencies
Lead the creation, refresh and rollout of GTM / for core applications across the product areas and Business units
Own creation of campaigns around key industry themes based on services/portfolio readiness and roadmap.
Own development of campaign assets like case studies, solution presentations, Customer newsletters, other collaterals and also be the custodian of key proof points
Measure, report and optimize communications and campaign performance



Requirements
You are a natural storyteller, with excellent verbal and written communication skills;
You have a strategic mindset with an ability to predict audience preferences
You are a digital marketing expert and have used near, programmatic and social media to get impact results
You can expertly advocate on the appropriate communication channel depending upon the message, audience, purpose, etc.
You have a deep global perspective with the desire and ability to seamlessly work with a regionally and culturally diverse team



Benefits
Best in the industry