Marketing Campaign Specialist| Consultant | Premier |amp| Large Groups

Job highlights
Identified by Google from the original job post
Qualifications
Requires a bachelor's degree or equivalent experience and/or equivalent combination of education and experience
Requires at least 7 years of prior relevant experience including digital marketing (websites, email, social, etc.)
Requires ability to utilize data to optimize campaigns, define key performance indicators (KPIs), and metrics aligned with objectives, and provide management with updates on campaign performance and progress towards goals
Requires excellent project management and organizational skills, detail-oriented, and ability to manage multiple projects in a fast-paced environment
Stellar communication (both written and verbal) skills, interpersonal skills and the ability to collaborate with cross-functional teams, such as creative and marketing teams, account managers, and external partners
Excellent analytical and quantitative skills, with ability to use advanced features of Excel, PowerPoint, and Word
Human
Courageous
If the role you’re applying for is deemed an “Essential Role,” the company has determined that the role can only be performed in a Blue Shield office or in the field and would require your to meet the office worker classification
Office Environment - roles involving part to full time schedule in Office Environment
External hires must pass a background check/drug screen
Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance
Benefits
The pay range for this role is: $ 10+120.00 to $ 163680.00 for California
Blue Shield salaries are based on a variety of factors, including the candidate's experience, location (California, Bay area, or outside California), and current employee salaries for similar roles
Hybrid – In a business unit approved office a few times per year to 3 days per week, on average
Office – In a business unit approved office 4+ days a week, on average
Responsibilities
In this role, you will work on a variety of project-based assignments that goes into enhancing the member experience to achieve membership growth
This includes managing campaign tactics, assisting with new program launches, supporting the development and implementation of open enrollment digital tools, tracking campaign metrics, and working cross-functionally to gather information on new Blue Shield products and services
The Member Acquisition Strategist will report to Manager, Commercial Group Member Acquisition Marketing and will work closely with our Member Acquisition Strategy, Account Management teams and external group Benefit Managers to support large groups
Manage client-specific member (B2B2C) communications for large employer groups – Serve as the primary marketing point of contact for large employer groups and focus on developing strategies and delivering communications and campaigns to support membership growth during open enrollment
Be knowledgeable of large group product offerings and develop marketing strategies and communications that resonate with its members
Enhance the open enrollment experience with digital tools – Work with digital strategy and other marketing strategists to enhance the open enrollment digital experience through the development, enhancement, and usage of digital tools
This includes maintaining and updating client websites and ensuring that digital content is kept current and aligned with brand standards and market trends
Leverage data to optimize campaigns and recommend metric – Pull campaign metrics to show the success and effectiveness of email campaigns and report campaign progress against goals and relevant marketing metrics to management
Lead end-to-end strategy and development of client-specific member marketing acquisition campaigns – Understand the importance of developing communications through the eyes of the customer – developing holistic experiences and meaningful touch-points while incorporating a test and learn methodology
Write the creative brief, messaging, and content, select tactics (email, online, social, print, etc.), and execute of a variety of marketing campaigns and programs to meet business and membership growth goals, on time and on budget
Partner with internal and external audiences – This includes partnering with Account Management, legal, creative teams, etc
to strategize, plan, and ensure execution of a variety of marketing campaigns and programs to meet business and membership growth goals
Job description
Job Description

Your Role

The Commercial Member Acquisition marketing team is looking for a dynamic marketing professional to join us as the Member Acquisition Strategist, Consultant. The team are passionate marketers at heart – driven to create the most compelling member experience so that Blue Shield is the health plan carrier of choice during open enrollment. In this role, you will work on a variety of project-based assignments that goes into enhancing the member experience to achieve membership growth. This includes managing campaign tactics, assisting with new program launches, supporting the development and implementation of open enrollment digital tools, tracking campaign metrics, and working cross-functionally to gather information on new Blue Shield products and services.

The Member Acquisition Strategist will report to Manager, Commercial Group Member Acquisition Marketing and will work closely with our Member Acquisition Strategy, Account Management teams and external group Benefit Managers to support large groups.

Responsibilities

Your Work

In this role, you will:
• Manage client-specific member (B2B2C) communications for large employer groups – Serve as the primary marketing point of contact for large employer groups and focus on developing strategies and delivering communications and campaigns to support membership growth during open enrollment. Be knowledgeable of large group product offerings and develop marketing strategies and communications that resonate with its members
• Enhance the open enrollment experience with digital tools – Work with digital strategy and other marketing strategists to enhance the open enrollment digital experience through the development, enhancement, and usage of digital tools. This includes maintaining and updating client websites and ensuring that digital content is kept current and aligned with brand standards and market trends
• Leverage data to optimize campaigns and recommend metric – Pull campaign metrics to show the success and effectiveness of email campaigns and report campaign progress against goals and relevant marketing metrics to management
• Lead end-to-end strategy and development of client-specific member marketing acquisition campaigns – Understand the importance of developing communications through the eyes of the customer – developing holistic experiences and meaningful touch-points while incorporating a test and learn methodology. Write the creative brief, messaging, and content, select tactics (email, online, social, print, etc.), and execute of a variety of marketing campaigns and programs to meet business and membership growth goals, on time and on budget
• Partner with internal and external audiences – This includes partnering with Account Management, legal, creative teams, etc. to strategize, plan, and ensure execution of a variety of marketing campaigns and programs to meet business and membership growth goals

Qualifications

Your Knowledge and Experience
• Requires a bachelor's degree or equivalent experience and/or equivalent combination of education and experience
• Requires at least 7 years of prior relevant experience including digital marketing (websites, email, social, etc.)
• Requires ability to utilize data to optimize campaigns, define key performance indicators (KPIs), and metrics aligned with objectives, and provide management with updates on campaign performance and progress towards goals
• Requires excellent project management and organizational skills, detail-oriented, and ability to manage multiple projects in a fast-paced environment
• Experience with health insurance strongly preferred
• Stellar communication (both written and verbal) skills, interpersonal skills and the ability to collaborate with cross-functional teams, such as creative and marketing teams, account managers, and external partners
• Excellent analytical and quantitative skills, with ability to use advanced features of Excel, PowerPoint, and Word
• Experience with HTML and video editing a plus

Pay Range:

The pay range for this role is: $ 10+120.00 to $ 163680.00 for California.

Note:

Please note that this range represents the pay range for this and many other positions at Blue Shield that fall into this pay grade. Blue Shield salaries are based on a variety of factors, including the candidate's experience, location (California, Bay area, or outside California), and current employee salaries for similar roles.

About The Team

Blue Shield of California’s mission is to ensure all Californians have access to high-quality health care at a sustainably affordable price. We are transforming health care in a way that genuinely serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.

To fulfill our mission, we must ensure a diverse, equitable, and inclusive environment where all employees can be their authentic selves and fully contribute to meet the needs of the multifaceted communities we serve. Our continued commitment to diversity, equity, and inclusion upholds our values and advances our goal of creating a healthcare system that is worthy of our family and friends while addressing health disparities, promoting social justice, and integrating health equity through our products, business practices, and presence as a corporate citizen.

Blue Shield has received awards and recognition for being a certified Fortune 100 Best Companies to Work, Military Friendly Employer, People Companies that Care, a Leading Disability Employer, and one of California’s top companies in volunteering and giving. Here at Blue Shield, we strive to make a positive change across our industry and communities – join us!

Our Values:
• Honest. We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short.
• Human. We strive to be our authentic selves, listening and communicating effectively, and showing empathy towards others by walking in their shoes.
• Courageous. We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals.

Our Workplace Model:

Blue Shield of California is dedicated to making work-life balance a reality. Whether you prefer to work in an office or from home, we understand flexibility is more important than ever. That’s why Blue Shield is a hybrid company, offering you the opportunity to decide where you can do your best and most meaningful work.

Two ways of working: Hybrid (our default) and office
• Hybrid – In a business unit approved office a few times per year to 3 days per week, on average
• Office – In a business unit approved office 4+ days a week, on average. If the role you’re applying for is deemed an “Essential Role,” the company has determined that the role can only be performed in a Blue Shield office or in the field and would require your to meet the office worker classification.

Physical Requirements:

Office Environment - roles involving part to full time schedule in Office Environment. Due to the current public health emergency in California, Blue Shield employees are almost all working remotely. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.

Please click here for further physical requirement detail.

Equal Employment Opportunity:

External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, ****** orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.