Marketing & Communications Coordinator

About Canada Gold

Founded to provide a fair, honest and transparent way for Canadians to sell their gold and precious metals, Canada Gold has grown into the country’s most trusted precious metals dealer. With 16 secure and welcoming locations across Canada and the Pacific Northwest, Canada Gold provides best price guarantees, expert appraisers and no-pressure service. Canada Gold believes gold selling should be accessible, ethical and rewarding.


Position Overview

The Marketing & Communications Coordinator plays a pivotal role in supporting the planning, development, and execution of comprehensive communication and marketing strategies. This individual will be responsible for creating engaging content, supporting various communication channels, and assisting with initiatives that enhance brand visibility, drive engagement, and support organizational objectives. The ideal candidate is a highly organized, creative, and detail-oriented professional with excellent written and verbal communication skills.


Key Responsibilities

Content Creation & Management

Develop, write, and edit compelling content for a variety of platforms, including website, blog posts, newsletters, press releases, marketing collateral (brochures, flyers, presentations), and internal communications.
Assist in maintaining and updating website content, ensuring accuracy, relevance, and brand consistency.
Curate and manage a library of digital assets, including photos, videos, and graphics.
Support the creation of engaging multimedia content (e.g., short videos, infographics) as needed.
Digital Marketing

Support email marketing efforts, including drafting copy, segmenting lists, and analyzing campaign performance.
Assist with basic SEO optimization for website and content.
Communications Support

Coordinate media relations activities, including drafting media advisories, press releases, and maintaining media lists.
Assist in internal communications, ensuring employees are well-informed and engaged.
Support the planning and execution of public relations initiatives.
Ensure all communications adhere to brand guidelines, style guides, and organizational messaging.
Marketing Support & Administration

Assist in the coordination and execution of marketing campaigns from concept to completion.
Conduct market research to identify trends and opportunities.
Track and report on marketing and communication metrics (e.g., website traffic, email open rates) to evaluate campaign effectiveness.
Support the organization of events, webinars, and promotional activities, including logistics, registration, and promotional materials.
Coordinate with external vendors, agencies, and partners as required.
Perform administrative duties to support the communications and marketing team.

Qualifications

Bachelor's degree or College Diploma in Communications, Marketing, Public Relations, Journalism, or a related field.
1-3 years of proven experience in a communications, marketing, or similar coordination role.
Exceptional written and verbal communication skills, with a strong portfolio of writing samples.
Proficiency in managing and creating content for various social media platforms.
Experience with content management systems (CMS) (e.g., WordPress, Drupal) is an asset.
Familiarity with email marketing platforms (e.g., Mailchimp, Constant Contact).
Basic understanding of graphic design principles and proficiency with design tools (e.g., Canva) is a strong asset.
Strong organizational skills and ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.
Detail-oriented with a commitment to accuracy and quality.
Ability to work independently and collaboratively within a team.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
Experience with analytics tools (e.g., Google Analytics) is an asset.

Desired Attributes

Creative thinker with a passion for storytelling.
Proactive and self-motivated with a strong work ethic.
Adaptable and open to feedback.
Strong interpersonal skills and ability to build relationships with internal and external stakeholders.
A genuine interest in precious metals, coins, and currency.

Benefits include

Full in-store technical training program
Tuition and learning reimbursement program
Opportunities for growth and advancement at locations across Canada