Marketing Coordinator

Job Overview
We are seeking a motivated and detail-oriented Marketing Coordinator to join our dynamic team. The ideal candidate will play a crucial role in supporting our marketing initiatives and driving brand awareness. This position requires a blend of creativity and analytical skills, as well as a passion for digital marketing and e-commerce. The Marketing Coordinator will collaborate with various departments to ensure the successful execution of marketing strategies and campaigns.

Duties

Assist in the development and implementation of marketing strategies to enhance brand visibility and market reach.
Conduct market research to identify trends, customer preferences, and competitive landscape.
Manage content creation for various platforms, including social media, blogs, and email newsletters.
Optimize website content for SEO to improve organic search rankings.
Utilize Google Analytics to track website performance and provide insights for continuous improvement.
Support product management efforts by coordinating product launches and promotional activities.
Collaborate with sales teams to create effective marketing materials that drive conversions.
Maintain the company’s WordPress website, ensuring content is up-to-date and engaging.
Monitor digital marketing campaigns, analyzing performance metrics to refine strategies.
Qualifications

Bachelor’s degree in Marketing, Business Administration, or a related field is preferred.
Experience in digital marketing, e-commerce, or related areas is a plus.
Proficiency in Google tools (Google Analytics, Google Ads) is highly desirable.
Familiarity with SEO best practices and keyword research techniques.
Strong organizational skills with the ability to manage multiple projects simultaneously.
Excellent written and verbal communication skills.
Ability to work collaboratively within a team environment while also being self-motivated.
Knowledge of product management processes is advantageous.
Experience with sales strategies and customer engagement tactics is beneficial.
Join us in this exciting opportunity to contribute to our marketing efforts while growing your skills in a fast-paced environment!

Job Type: Full-time

Pay: $20.00-$28.00 per hour

Expected hours: 44 per week

Work Location: In person