Marketing Data & CDP Manager

About us:

At Outliant, we're a fully remote, US-based digital product development and consulting company. Our diverse team combines exceptional skills to create seamless digital products, fostering growth, creativity, and innovative thinking.

We're helping Willow is a telemedicine company focused on personalized, clinically proven weight loss treatments utilizing GLP-1 medications.

Their mission is to make high-quality healthcare accessible and convenient for individuals seeking transformative solutions for their health and wellness. Through virtual consultations, comprehensive care, and ongoing support, we empower our patients to achieve sustainable, long-term success.

They’re a fully remote team of healthcare professionals, technologists, and innovators dedicated to improving lives through seamless telemedicine experiences.

Outliant will be actively involved in the interview process, ensuring that the best talent is selected. The chosen candidate will be directly employed by the Willow team.

About the Role
This role will own and manage Willow’s customer data platform (CDP), tracking infrastructure, and marketing analytics tooling. You’ll ensure accurate, privacy-compliant data collection across platforms and work cross-functionally with marketing, product, engineering, and data teams to support growth, measurement, and reporting needs.

Responsibilities
Own and expand the tracking lexicon/event schema across all platforms (web, backend, marketing tools, etc.)
Ensure accurate data collection and attribution across tools like Segment, GTM, Google Analytics, and ad platforms
Manage integrations between the CDP (Segment) and marketing/destination tools (Meta Ads, Google Ads, etc.)
Oversee tracking compliance including cookie management, consent banners, and data privacy best practices
Collaborate with product and engineering to implement new tracking events and user-level data
Generate self-serve reports and dashboards in Mixpanel, and support growth/marketing analytics
Query and maintain reporting pipelines from Snowflake and other data warehouse sources
Set up and optimize experiments using platforms like Optimizely
Support performance marketing team with attribution modeling and insights
Requirements
3–5+ years in a data-focused role, ideally with exposure to marketing tech, growth, or analytics engineering
Hands-on experience with the following tools:
Segment (or similar CDPs)
Snowflake (or comparable data warehouses)
Facebook Ads Manager + Google Ads
Google Tag Manager
Google Analytics (GA4)
Mixpanel
Optimizely
Strong SQL skills and comfort querying large datasets
Working knowledge of cookie behavior, consent management, and compliance (GDPR/CCPA)
Experience managing event tracking implementation end-to-end, from planning to QA
Excellent attention to detail, documentation, and cross-team communication
Nice to Have
Familiarity with tools like RudderStack, BigQuery, dbt, or Amplitude
Experience supporting DTC, subscription, or telehealth businesses
Exposure to reverse ETL tools like Hightouch or Census
What’s in it for you?

As a full-time member of our team, you’ll enjoy:

Flexible hours, work wherever you choose

Unlimited PTO

Non-working holidays per country of residence

Salary increases and performance-based bonuses

Fun and casual work environment

We are a diverse, global team!

Important Notice

To ensure the legitimacy of job opportunities, we strongly recommend that you solely rely on positions posted here on our official website: outliant.com/careers.

All our current job openings require video interviews conducted in either or both synchronous (via Google Meet) and asynchronous (via Willo) formats. Kindly refrain from accepting offers that appear suspicious. For any inquiries or concerns, feel free to reach out to us via email at recruitment@outliant.com.

Please be assured that we are fully committed to maintaining integrity in our hiring process.