MARKETING EVENT EXECUTIVE

Job : Marketing Executive – Events
• Event Planning and Coordination:
• Develop and execute event strategies in line with the overall marketing plan.
• Plan and coordinate all aspects of events, including logistics, budgets, timelines, and vendor management.
• Collaborate with internal teams (sales, PR, digital marketing, etc.) to ensure event objectives are met.
• Identify target audiences and tailor event content and formats accordingly.
• Budget Management:
• Oversee event budgets, ensuring cost-effectiveness and adherence to financial constraints.
• Track expenses and optimize spending where possible while maintaining event quality.
• Vendor and Partner Management:
• Source and liaise with vendors, suppliers, and event partners.
• Negotiate contracts, handle event setup and breakdown, and ensure a seamless event experience.
• Brand Promotion:
• Ensure all events reflect the brand’s identity and messaging.
• Leverage events for social media content, press coverage, and customer engagement.
• Event Promotion and Marketing:
• Create and implement pre-event, in-event, and post-event marketing strategies.
• Utilize email campaigns, social media, and other channels to drive event attendance and engagement.
• Collaborate with the digital marketing team to promote events on relevant platforms.
• On-site Management:
• Ensure smooth event execution on-site, overseeing all operational details.
• Supervise event staff, ensuring all roles are properly assigned and deadlines are met.
• Post-Event Analysis:
• Collect and analyze feedback from attendees to assess event success and areas for improvement.
• Prepare post-event reports, including attendee metrics, outcomes, and ROI analysis.
• Relationship Building:
• Foster and maintain relationships with key clients, sponsors, and partners.
• Engage with stakeholders to ensure long-term collaboration and future event opportunities.

Qualifications
• Bachelor’s degree in any field
• 1-3 years of experience in event planning, marketing, or a similar role.
• Strong project management skills and attention to detail.
• Excellent communication, negotiation, and interpersonal skills.
• Experience with social media platforms, event management tools, and marketing automation.
• Ability to work under pressure and manage multiple tasks simultaneously.
• Creative mindset and ability to think outside the box.

Preferred Skills
• Knowledge of event planning software or platforms.
• Experience with both virtual and in-person event formats.
• Ability to analyze data and translate insights into actionable strategies.
• Experience in a specific industry or sector related to the company’s products or services (e.g., tech, fashion, entertainment, etc.).

Working Conditions
• Flexibility in working hours, including occasional evenings or weekends, depending on event schedules.
• Occasional travel may be required for off-site events or activations.