Marketing executive

Marketing Executive
Volansys Technologies - Ahmedabad, Gujarat
Designation: Marketing Executive/Senior Executive
Experience Required: 2 to 6 Years
Job Location: Ahmedabad
Shift Timings: Regular Shift (Mon – Fri)

Job Description:

As a member of the marketing team, you will have a direct impact on driving our business growth every day. You will be our expert to give our sales team a competitive edge by creating effective sales tools to generate more lead by effective positioning of our services.

Key Responsibilities:

Increase inbound lead flow with effective lead-generation strategies using online/offline strategies to target our customer base
Create effective sales tools with strong technical content writing ability for Product engineering, software engineering, quality engineering, cloud, mobility, IoT and services to be marketed via all inbound channels (website, social media, email marketing, blog, press release, article submissions, landing pages, consumer tech show, conferences, etc.).
Serve as an evangelist for our brand, message and thought leadership through sales presentations, case studies, whitepapers, brochures, webinars, blogs, media articles and speaking.
Overseeing and developing effective marketing campaigns.
Collaborate with the cross-functional team engineering team, presales team marketing team, sales team, partners and external influencers and industry experts to produce relevant and unique content that meets the needs of key stakeholders and our audience.
Basic SEO understanding needed to promote content as per the standard guidelines.
Assist with event planning, including working with event attendees, vendors, event coordinators, and design teams for on-site collaterals, give-a-ways and emails.
Requirements:

BE degree required. MBA (Marketing) or equivalent working experience would be an added advantage.
Experience of marketing and technical content creation experience for technologically advanced services/solutions to target different prospects
Technology Services Marketing Experience. Knowledge of Product Engineering, Internet of Things, Cloud, Enterprise Mobility, Digital Networking, etc. would be a great fit.
Amazing communicator, both written and verbal, with high attention to organizational skills.
Strong communication skills and passion for new-age technologies are definitely an advantage for this profile.
A creative and innovative approach is a must this profile with the ability to see things in a multidimensional way
Exposure to the global market (Specifically North America) consumer would be an added advantage