Marketing Executive

We are looking for a highly motivated and result-oriented marketing executive to join our dynamic marketing team
As a Marketing Executive, you will play a crucial role in creating, executing, and optimizing our email marketing campaigns to engage and retain our audience while driving business growth and brand awareness
Join our team as a Marketing Executive and contribute to our mission of delivering impactful email campaigns that drive business growth and bolster brand recognition
If you re a self-motivated individual with a passion for marketing innovation and creative writing, we d love to hear from you
Educational Qualification:

Bachelor s degree in Marketing, or a related field.
Prior internships or work experience in Digital Marketing, Performance Marketing, Email marketing or similar position can be an added advantage.
Key Responsibilities
Collaborate with the marketing team for the conceptualization, development, and implementation of marketing plans and strategies to promote our products and services effectively.
Develop, plan, and execute end-to-end email marketing campaigns aligned with our marketing objectives which include crafting compelling email content, designing visually appealing templates, segmenting target audiences, setting up automated workflows, and scheduling email deployments.
Work closely with cross-functional teams, including content creators, designers, and developers, to ensure consistent branding and messaging across all email communications.
Assist in designing visually appealing and informative infographics to communicate complex information and engage our target audience effectively.
Develop and execute comprehensive organic marketing strategies to increase brand visibility, reach target audiences, and drive organic traffic to our digital assets.
Generating reports for digital marketing campaigns using data-based analytics tools and also presenting this data in an easy-to-understand format
Manage content curation including blogs, case studies, newsletters
Writing and proofreading creative content
Conduct keyword research and competitive analysis to identify SEO opportunities
Implement link-building strategies to acquire high-quality backlinks and strengthen website authority.
Conducting marketing research and analysis to produce relevant marketing information and evaluate trends
Assisting in the preparation of promotional activities and campaigns for various platforms.
Key Skills Required
Prior knowledge of email marketing platforms, marketing automation tools, and CRM systems.
Enthusiasm for marketing and a willingness to learn and grow in the field
Good understanding of market research techniques, data analysis and statistics methods
Good communication skills, both written and verbal.
Strategic thinking abilities and problem-solving skills.
Thorough attention to detail.
Creativity and commercial awareness.
A willingness to embrace new ideas and processes
Familiarity with social media
Eagerness to develop content creation and copywriting skills to produce engaging and persuasive content.
Benefits & Perks
5 Days working
Flexible working hours
Leadership opportunities , irrespective of no of years you have worked & your educational backgrounds
Exposure, training & mentorship of in-demand skill set
Transparent and open culture
Cool Infrastructure with Gaming Zone, Breakout Spaces and Pantry
Encashment of leaves
Opportunity to work with industry experts
No Dress code
Paid Leaves
Maternity / Paternity Leaves
Health Insurance
Industry type
BPO / Call Centre
Department
Marketing & Communication
Role
Marketing - Other
Role category
Marketing
Employment type
Full Time, Permanent
Education
Any Graduate, CA in CA