Marketing Executive

Job description
ABOUT ION SCIENCE:

ION Science is a global leader in the development and manufacture of advanced gas detection and sensing technologies. With a commitment to innovation, quality, and safety, we empower industries worldwide to enhance workplace environments and safeguard lives. As we continue to expand our market presence, we are seeking a dynamic and results-driven Marketing Executive to join our team.

JOB OVERVIEW

As a Marketing Executive at ION Science, you will play a pivotal role in developing and implementing marketing strategies to promote our pioneering products and solutions. Working closely with cross-functional teams, you will contribute to brand awareness, lead generation, and customer engagement initiatives.

RESPONSIBILITIES:

Strategic Planning:
• Collaborate with the marketing team to develop and execute comprehensive marketing plans aligned with business objectives.
• Analyse market trends, competitors, and customer behaviour to identify opportunities for growth.

Digital Marketing:
• Manage digital marketing campaigns, including SEO, SEM and email marketing.
• Create engaging content for online channels to enhance brand visibility and drive website traffic.
• Monitor and analyse digital marketing metrics to optimise campaign performance.

Content Creation:
• Develop compelling and targeted content for various platforms, including website, blog posts, whitepapers, and case studies.
• Ensure consistency in messaging and brand representation across all communication channels.

Event Management:
• Coordinate and execute participation in industry events, conferences, and trade shows.
• Work with the sales team to maximise lead generation and brand exposure at events.

Market Research:
• Conduct market research to identify customer needs, industry trends, and competitive landscapes.

Collaboration:
• Liaise with cross-functional teams, including sales, product management, and customer service, to align marketing efforts with the overall business goals.
• Foster strong relationships with external partners, agencies, and stakeholders.

SKILLS AND EXPERIENCE:
• Marketing Degree or Qualifications desirable but not essential.
• Experience in B2B marketing, preferably in a technical or industrial setting, highly desirable.
• In-depth experience with HubSpot CRM or similar required.
• Understanding of website and marketing analytics tools e.g., Google analytics, Google AdWords and SEMrush with preferred knowledge of WordPress, HTML and CSS desirable.
• Proficient in Microsoft Office Suite (Word, Excel, Outlook) and Adobe Creative Suite (Photoshop and InDesign) required.
• Exceptional written and verbal communication skills.
• Highly creative with experience in identifying target audiences and devising campaigns that engage and inform.
• Experience in planning and leading initiatives.
• Experience optimising landing pages and user funnels.
• Experience with A/B testing.
• Outstanding communication, interpersonal and presentation skills.
• Excellent verbal and written communication skills.
• Self-motivated and enjoys achieving targets and results.
• Excellent organisational and time management skills and detail oriented
• Excellent copywriting skills across all marketing platforms
• Ability to work in a fast-paced environment.
• Excellent multi-tasking and time-management skills, with the ability to prioritise tasks.
• Excellent in building relationships with both internal and external stakeholders.

BENEFITS:
• 25 days annual leave + Bank Holidays (annual holiday increasing with service)
• Pension Scheme
• Life Assurance Scheme
• Private Medical Scheme
• Cycle to Work Scheme
• Discretionary Annual Bonus
• Team events and perks

WORKING PATTERN:
• Monday to Thursday: 08:30 – 17:00
• Friday: 08:30 – 15:45
• Full time
• Permanent position
• Occasional travel and work outside of standard hours may be required to support marketing activity and projects including national and international exhibitions and events

OUR CORE VALUES:
• Have Fun
• Embrace Change
• Be Respectful
• Be Responsive
• Challenge The Statues Quo
• Be Committed