Marketing Executive

• Job title: Marketing Executive
• Grade: F2
• Designation: Marketing Executive
• Education: BBM/BBA/MBA- Marketing
• Experience: 4-5 Years of experience in the Hosiery industry Or Relevant Field.
• Function / Department: Marketing
• Location: Bangalore (South), Lucknow(North)

Role Summary

The incumbent will support BTL Marketing Operation in General Trade and EBO’s. Should be well versed with Media and BTL assets implementation.

Role Responsibilities
• Identifying new regional vendors for POP/POSMs, Retail branding & fixtures like Gondolas, Shop-in-Shop, Counter tops etc.
• Evaluates vendor credentials, negotiates & onboards them with approved rate cards.
• Onsite monitoring & quality check during production and dispatches.
• Conducts recce in coordination with local vendors for faster executions.
• Responsible for implementing display standards across all retail stores.
• Ensuring In-store communication implementation of the brand as per the guidelines.
• Execution of promotions across all the stores in coordination with regional sales team.
• Training on the display planogram & brand guidelines to the regional sales team.
• Auditing the display manual implementation across all stores consistently.
• New store launch support.
• Closely coordinating with vendors/ agencies for on ground dispatches & execution of POPs, In-store branding, and timely deployment at all retail stores.
• Tracks competitors’ activity day-to-day basis and update HO team.
• Reports and Data Management on All BTL Assets and ISB

Reporting Relationships

Reports To: Manager – Customer & Shopper Marketing

Supervises: NA