Marketing Executive |amp| Graphic Design

Senior Marketing Executive - Craigavon - Manufacturing

MCS Group is delighted to be assisting a large manufacturing client based in the Craigavon area wishing to appoint a Senior Marketing Executive on a permanent basis, this is a fantastic opportunity to work with a multi-faceted business.

Roles and Responsibilities
• Digital Marketing Strategy: Develop and execute innovative digital marketing strategies aimed at enhancing brand visibility, driving website traffic, generating leads, and increasing conversion rates.
• Website Management: Oversee the maintenance, development, and optimization of the company website, leveraging tools like Google Analytics and SEO to ensure maximum performance.
• Content Management: Take editorial responsibility for website content and manage social media channels, including LinkedIn and Facebook.
• Content Creation: Design and produce high-quality, visually engaging content for all channels, with a focus on video production.
• Campaign Management: Plan, execute, and evaluate marketing and PR campaigns across both online and offline platforms, using various metrics to report on performance.
• Lead Generation: Drive lead generation strategies through both organic and paid media channels.
• Brand Consistency: Manage marketing contributions to all digital customer journeys to ensure a professional and consistent brand presentation.
• Collaborative Marketing Materials: Collaborate with the marketing team to develop creative ideas and produce marketing materials for both online and print, such as brochures, flyers, newsletters, and posters.
• Event and Project Support: Assist Marketing colleagues with various projects, including exhibitions and promotional events.
• Market Research: Conduct market research and analysis to track trends, assess brand awareness, and monitor competitor activities.

What we are looking for…
• Degree educated in Marketing, Graphic Design or similar with 5 + years' experience in a marketing role to include considerable Graphic Design (photoshop, illustrator etc)
• Experienced across digital, print, and animation
• Creative content writing skills
• Working experience utilising social media platforms
• Working knowledge of SEO tools and web analytics tools
• Experience with B2B social media, Google Adwords and email campaigns

To speak in absolute confidence about this position please send an up to date CV via the link provided or contact Molly Stevenson, Specialist Consultant at MCS Group on 028 +6+ 355 22.