Marketing Executive Jobs

The Search Manager for Advertising and Campaign Management plays a critical role in the digital marketing landscape of our organization. This position demands a strategic mindset and hands-on experience to develop, implement, and optimize paid search campaigns across various platforms. The Search Manager will collaborate with cross-functional teams, allocate budgets effectively, and analyze performance data to drive business results. As the digital marketing domain continues to evolve, this role becomes increasingly important for enhancing brand visibility, attracting potential customers, and ensuring competitive positioning in the market. The successful candidate will possess strong analytical skills and creativity, allowing them to craft compelling campaigns that resonate with target audiences. They will be responsible for keeping abreast of industry trends, ensuring that our campaigns utilize the latest technologies and strategies. This position not only influences customer acquisition but also significantly contributes to the company’s overall growth and strategy.

Key Responsibilities
• Develop and implement paid search strategies for various campaigns.
• Manage and optimize budgets for different campaigns to maximize ROI.
• Analyze campaign performance metrics and adjust strategies accordingly.
• Collaborate with creative teams to develop engaging ad copy.
• Conduct keyword research and competitive analysis to inform strategies.
• Utilize data analytics tools to assess keyword performance and trends.
• Oversee A/B testing for ad variations to determine effectiveness.
• Manage relationships with external vendors and ad platforms.
• Monitor industry trends and competitors to identify new opportunities.
• Collaborate with SEO teams to align search strategies.
• Provide training and mentorship to junior team members.
• Develop reporting templates to communicate results effectively.
• Attend industry conferences to enhance professional knowledge and network.
• Ensure compliance with industry regulations and best practices.
• Collaborate with sales teams to align operational goals with marketing strategies.

Required Qualifications
• Bachelor’s degree in Marketing, Business, or related field.
• 3-5 years of experience in digital marketing, specifically search management.
• Strong knowledge of Google Ads and Bing Ads platforms.
• Proven track record of successful campaign management.
• Experience with Google Analytics and other data analysis tools.
• Understanding of SEO best practices and tools.
• Creative problem-solving skills and attention to detail.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a team environment.
• Strong organizational skills and ability to multitask.
• Familiarity with CRM systems and ad management platforms.
• Experience in budget management and financial reporting.
• Critically evaluate campaign performance for continuous improvement.
• Knowledge of conversion rate optimization techniques.
• Adaptability to a fast-moving digital landscape.
• Strong leadership skills with the ability to guide teams effectively.

Skills: crm systems,creative problem-solving,communication skills,campaigns,paid search strategies,organizational skills,search,budget management,team leadership,digital marketing,leadership skills,ad management platforms,campaign performance analysis,a/b testing,conversion rate optimization,data analysis,google ads,seo best practices,ad copywriting,data analytics,google analytics,keyword research,market research,bing ads