Marketing Head | Retail Banking

Marketing Head - Retail BankingMFT8+87

Retail BankingMumbai-Corporate Office

Required Experience

15 - 17 Years

Posted On

04 Feb 2024

Basic Section

No. Of Openings

1

Grade

NA1

Designation

Others

Closing Date

18 Mar 2024

Organisational

Organisation

CSB Bank

Organization Unit

Retail & SME (Business And Risk), Operations & IT

Sub Org Unit 1

Retail Banking

Sub Org Unit 2

Others

Sub Org Unit 3

Others

Sub Org Unit 4

Others

Sub Org Unit 5

Others

Sub Org Unit 6

Others

Branch/Department Code

+50

Branch/Department Name

Head Office

Country

India

Geographic Zone

West

State

Maharashtra

City

Mumbai

Worksite

Mumbai-Corporate Office

Worksite Code

1015

Skills

Skill

MARKETING

STRATEGIC THINKING

DIGITAL MARKETING

CUSTOMER FOCUSED MARKETING

ANALYTICAL THINKING

Minimum Qualification

GRADUATE

CERTIFICATION

No data available

Working Language

No data available

Job Description

Responsible for overseeing and leading the bank's marketing and branding efforts. They are responsible for developing and executing effective marketing strategies aimed at promoting the bank's products and services, increasing customer engagement and acquisition, and building brand awareness and loyalty.

The job responsibilities may include:
• Developing and implementing marketing plans and campaigns aligned with the bank's overall strategy.
• Creating and executing marketing programs to increase customer engagement and acquisition, including email marketing, direct mail, social media, and content marketing.
• Overseeing market research initiatives to understand customer needs and preferences and to inform marketing decisions.
• Working closely with the sales team to develop and implement sales-support programs.
• Collaborating with other departments, such as product management and technology, to ensure that marketing efforts are aligned with the bank's overall product strategy.
• Managing budgets and ensuring that marketing programs are delivered within budget.
• Measuring and reporting on the effectiveness of marketing programs and making recommendations for improvements