Marketing Lead

Are you someone who -
• loves fashion
• has sooo many creative ideas that you feel could explode your mind
• is super savvy with e-commerce, and has 2-3 years of experience building a solid brand
• has in him/her to do what it takes to grow the brand from 1 to 100 & is a constant hustler

Jaey is looking for you!

Website | Instagram

Apply here :)

Note: Please read the below JD properly before applying. Candidates asking us questions that have already been answered here is a real turn-off!

About the role
• You will be the driving force behind our marketing endeavors, shaping our brand identity, messaging, social media, visuals, and promotions.
• You will build and manage the marketing team and drive content creation that gains solid traction and helps transform our efforts into real numbers
• You will drive all brand campaigns, influencer collabs, and partnerships and get the right PR for the brand single-handedly
• This role is based out of our cozy little office in Kurla East Mumbai

What we’re looking for
• 2-3 years of prior experience in building solid brands & executing successful marketing campaigns that went viral
• Strong content writing skills for various forms (short or long)
• Expertise in executing multi-channel performance campaigns on various platforms like Facebook, Instagram, LinkedIn, Google etc.
• Creative, analytical, and metrics-driven with quick execution skills
• Excellent communication and leadership abilities, able to meet deadlines effectively
• Solid experience in marketing communications and media plans in partnership with agencies, cross-functional teams, and external partners
• For you, this job is not really “just-an-earning-opportunity” but you’re ready to make it your life goal to take the brand to the next level

Why Jaey?
• Working with Jaey is not like a job - it’s more like working on your own passion project. You’ll have the independence & freedom to execute your unique ideas without any interference and own it completely
• You’ll get to grow the brand from 1 to 10, build it from its very base (like your own baby)
• You get to work with smart folks who like to have fun, execute like pros, and believe in “work hard party harder”
• We’re a small team where everyone is their own leader - so politics, drama, or similar BS
• You get to work directly with the founder & play an integral role in building the brand strategy with the founder
• About the brand & its goals
• Today, the apparel industry leaves no stone unturned to bog us down. I mean, trying to fit 60 Cr women of India in just 5-6 lettered sizes (S/M/L), most of which don't fit you right, it’s just so unfair!! And, unless you've got the slimmest waist & flattest abdomen, most dresses are NOT meant to fit you in any way!
• WHY?? Why are women expected to fit in everywhere - be it society, careers, and now even clothes? So we built Jaey with the ultimate aim to end this sizerarchy once and for all!
• At Jaey - each piece of clothing is custom-made for YOU in SizeYOU - keeping in mind your beautiful curves & your comfort zone. We’re India’s FIRST BRAND to use a super cool tech to do this - that captures 70+ of your measurements with just 2 photos! That's it!
• Our ultimate goal is to help women know their body better, and make them feel super confident in their own skin, no matter their size, shape, or anything else!

Our goals?
• $10 mil+ annual revenue by 2025
• We do have very big long-term goals but our focus always lies in positively achieving the short-term ones, and worrying about the long-term goals in due time