Marketing Manager

About

At ABI-Health we are on a mission to help Healthcare Providers in their digitization roadmap with innovative SAAS solutions for automation of their processes.

We have a very strong brand presence in India and have onboarded customers in Southeast Asia, North Africa, and Middle East.

We are a versatile team with a right mix of experienced and young minds working together to build innovative and easy to adopt solutions for healthcare providers using cutting edge technology.

Job Description

We are looking for an experienced SaaS Marketing Executive to join our dynamic marketing team. You will be responsible for building and maintaining a strong and consistent brand through a wide range of marketing channels.

You will work closely with the rest of the marketing team on everything from finding the best collaboration opportunities to tracking and analyzing the results of our campaigns. Ideally, you will be the bridge between our team and our audience, which is why you should have experience with traffic acquisition, promotions, paid partnerships, SEO, copywriting, analytics, outreach, and more.

Should be able to work independently to create Marketing content, brochures and other relevant documents.

Responsibilities:
• Develop and execute tactics to promote our brand and drive qualified traffic to our website.
• Build strategic relationships and find great collaboration opportunities for our products.
• Maintain consistent branding across different platforms.
• Track results to improve business performance.
• Create, run and optimize various marketing campaigns.
• Develop compelling content, that accurately communicates the product’s performance and strategies that generate brand awareness and lead/demand generation.
• Create and coordinate product content for sales enablement tools, templates, white papers, case studies, website copy, print and digital ads, videos, webinars, and blog posts.
• Conduct market research that leverages competitive intelligence to better understand and drive market strategies.
• Identify key trends, market drivers and customer requirements for the products and services, while acting as a subject matter expert and sharing this information with the sales and product teams.
• To develop product positioning that translates into clear messaging.
• Develop value propositions around critical market drivers such as regulatory compliance, patient engagement, data analytics, operational efficiencies, financial administration and reimbursement, and care management that position the vertical as the market leader.
• Research new marketing channels to expand brand awareness and demand generation.

Requirements:

· Bachelor’s Degree

· 4+ years of experience in SaaS marketing

· Strong user acquisition skills

· Up to date with the latest trends and best practices in SaaS marketing

· Great written and verbal English skills

· Thrives in a fast-paced and collaborative environment.

· Experience & Knowledge of Healthcare domain would be a big plus.

Benefits
• Market standard salary for SaaS sales
• Bonus schemes upon meeting targets
• Stock options for exemplary performers.

Location - Bangalore