Marketing Manager - Personal Care Brand

Hiring for Marketing Manager for Personal Care Product Manufacturing

Experience: 4+ Years

Location - Mumbai, Borivali

CTC - 8 LPA to 10 LPA

Working - 6 Days on site.

We are seeking an experienced and dynamic Marketing Manager to lead the marketing initiatives for our baby diaper and baby wipes product lines. The ideal candidate will possess deep industry knowledge, a strategic mindset, and the creativity needed to grow brand presence, drive sales, and expand market share both domestically and internationally.

Key Responsibilities:
• Strategic Planning & Execution:
• Develop and implement comprehensive marketing strategies aligned with business objectives.
• Conduct market research and competitive analysis to identify growth opportunities and trends in the baby care segment.
• Plan and allocate marketing budgets to maximize impact and efficiency.
• Monitor expenditures to ensure cost-effective execution of campaigns.
• Brand Management:
• Build, enhance, and maintain strong brand positioning for baby diapers and wipes.
• Ensure consistent brand messaging across all channels including digital, print, packaging, and in-store promotions.
• Product Marketing:
• Collaborate with R&D and production teams to support product innovation and improvements.
• Drive successful product launches and promotional campaigns.
• Digital & Offline Marketing:
• Lead digital marketing initiatives including SEO, SEM, social media, content marketing, and influencer partnerships.
• Manage offline marketing activities such as trade shows, distributor events, BTL campaigns, and POS branding.