Marketing Operations Director
- Category: Marketing Executive Jobs
- Location: Washington, Washington, D.C.
- Job Type: Full Time / Part Time
- Salary: Estimated: $ 23K to 30K
- Published on: 2025/09/20
AARP's mission is to empower people 50 and older to choose how they live as they age. We achieve this through our Integrated Communications and Marketing Group, which includes various teams that manage AARP's reputation, drive engagement, and showcase our mission and value.
We are seeking a Digital Marketing Manager to oversee campaign execution, manage complex operations, and develop strategic partnerships across the enterprise. This includes acquiring and renewing members through non-traditional digital media marketing channels, managing private inventory, and overseeing placements with external publishers.
Responsibilities include designing and implementing communications and outreach strategies, managing organizational digital properties, and optimizing online channels. This role also requires tracking campaign results and adjusting marketing strategies accordingly.
To succeed in this role, you will need expertise in direct response marketing strategies, proficiency in analytics software, and the ability to learn new marketing and analytics software. A Bachelor's degree and 7+ years of experience in direct response marketing are required.
AARP offers a competitive compensation and benefits package, including a 401(k), health, dental, and vision plans, life insurance, paid time off, and performance-based recognition.
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