Marketing Specialist

Job highlights
Identified by Google from the original job post
Qualifications
Resourceful – Orchestrates multiple activities simultaneously to accomplish a goal; Gets the most out of limited resources
Education: Bachelor's degree in business administration, marketing, communications, or a related field
Experience: Minimum of 4 years’ experience in Marketing, Graphic Design, and Social Media Management
Proficient in Adobe Creative Suite
Advanced knowledge of Microsoft Office
Strong knowledge of various marketing and analytics tools, such as Marketo, Google Analytics, CRM systems (e.g
Salesforce), and content management systems
Experience in multiple social media platforms universe including Instagram, YouTube, Facebook, Twitter, Flickr, Pinterest, Google, Twitter, blogs, etc
Excellent analytical skills and efficiency in data analysis
Strong written and verbal communication skills
Skilled in writing and editing content with an attention to detail
Strong prioritization, organization, and project management skills
Responsibilities
The Marketing Specialist will primarily focus on graphic design while supporting our dealer network
This role involves creating visually appealing marketing materials and resources tailored to our dealers' needs
In addition to design work, they will research market trends and analyze data to inform our marketing strategies, ensuring effective outreach to our target audience
They will also assist in coordinating events like trade shows and conferences to enhance our brand presence and engage with our dealer base
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily
Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions
Develops and creates marketing materials, such as sales and product collateral, and ensures brand guidelines are met; Creates content, and graphics for flyers, email newsletters, brochures, and events using Adobe Suite or Canva with our branding, tone of voice, and design style; Writes, proofreads, and edits creative and technical content across different mediums
Provide ongoing support to our dealer base, addressing design-related inquiries and assisting with website related inquiries
Develops, implements, and tracks marketing programs for social media; Analyzes and reports on the performance and efficiency of campaigns
Conducts lead generation activities, employing strategic approaches to identify and capture potential clients
This involves collaborating with cross-functional teams to develop lead generation campaigns, utilizing data analytics to measure campaign effectiveness, and continuously optimizing strategies for optimal results
Conducts market research, defines competitive landscape, and analyzes trends to identify new social media and website opportunities
Collaborates with other internal teams (e.g. product and sales) to develop and monitor strategic marketing initiatives; Works with external agencies and vendors to execute marketing programs increasing ROI
Maintains and updates graphics for websites for multiple product lines; Oversees the administration duties of technical support for Dealer Login, Dealer Locator, and Shopping Cart focusing on dealer support, service, and retention
Action Oriented – Identifies and seizes new opportunities; displays a can-do attitude in good and bad times
Builds Networks – Maintains relationships across a variety of functions and locations; Draws upon multiple relationships to exchange ideas, resources, and know-how
Collaborates – Works cooperatively with others across the organization to achieve shared objectives; Gains the trust and support of others
Communicates Effectively – Attentively listens to others; Adjusts to fit the audience and the message; Provides timely and helpful information to others across the organization
Cultivates Innovation – Creates new and better ways for the organization to be successful; Encourages diverse thinking to promote and nurture innovation
Customer Focus – Gains insight into customer needs; Identifies opportunities that benefit the customer; Builds and delivers solutions that meet customer expectations; Establishes and maintains effective customer relationships
Demonstrates Self-Awareness – Proactively seeks feedback without being defensive; Is open to criticism and talking about shortcomings
Job description
POSITION SUMMARY

The Marketing Specialist will primarily focus on graphic design while supporting our dealer network. This role involves creating visually appealing marketing materials and resources tailored to our dealers' needs. In addition to design work, they will research market trends and analyze data to inform our marketing strategies, ensuring effective outreach to our target audience. They will also assist in coordinating events like trade shows and conferences to enhance our brand presence and engage with our dealer base.

ESSENTIAL FUNCTIONS

Reasonable Accommodations Statement

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Essential Functions:

Develops and creates marketing materials, such as sales and product collateral, and ensures brand guidelines are met; Creates content, and graphics for flyers, email newsletters, brochures, and events using Adobe Suite or Canva with our branding, tone of voice, and design style; Writes, proofreads, and edits creative and technical content across different mediums.

Provide ongoing support to our dealer base, addressing design-related inquiries and assisting with website related inquiries

Develops, implements, and tracks marketing programs for social media; Analyzes and reports on the performance and efficiency of campaigns.

Conducts lead generation activities, employing strategic approaches to identify and capture potential clients. This involves collaborating with cross-functional teams to develop lead generation campaigns, utilizing data analytics to measure campaign effectiveness, and continuously optimizing strategies for optimal results.

Conducts market research, defines competitive landscape, and analyzes trends to identify new social media and website opportunities.

Collaborates with other internal teams (e.g. product and sales) to develop and monitor strategic marketing initiatives; Works with external agencies and vendors to execute marketing programs increasing ROI.

Maintains and updates graphics for websites for multiple product lines; Oversees the administration duties of technical support for Dealer Login, Dealer Locator, and Shopping Cart focusing on dealer support, service, and retention.

POSITION QUALIFICATIONS

Competencies:

Action Oriented – Identifies and seizes new opportunities; displays a can-do attitude in good and bad times.

Builds Networks – Maintains relationships across a variety of functions and locations; Draws upon multiple relationships to exchange ideas, resources, and know-how.

Collaborates – Works cooperatively with others across the organization to achieve shared objectives; Gains the trust and support of others.

Communicates Effectively – Attentively listens to others; Adjusts to fit the audience and the message; Provides timely and helpful information to others across the organization.

Cultivates Innovation – Creates new and better ways for the organization to be successful; Encourages diverse thinking to promote and nurture innovation

Customer Focus – Gains insight into customer needs; Identifies opportunities that benefit the customer; Builds and delivers solutions that meet customer expectations; Establishes and maintains effective customer relationships.

Demonstrates Self-Awareness – Proactively seeks feedback without being defensive; Is open to criticism and talking about shortcomings.

Resourceful – Orchestrates multiple activities simultaneously to accomplish a goal; Gets the most out of limited resources.

SKILLS & ABILITIES

Education: Bachelor's degree in business administration, marketing, communications, or a related field

Experience: Minimum of 4 years’ experience in Marketing, Graphic Design, and Social Media Management

Computer Skills:
• Proficient in Adobe Creative Suite
• Advanced knowledge of Microsoft Office
• Experience with JavaScript, HTML, CSS, PHP & MYSQL (Preferred)
• Strong knowledge of various marketing and analytics tools, such as Marketo, Google Analytics, CRM systems (e.g. Salesforce), and content management systems
• Experience in multiple social media platforms universe including Instagram, YouTube, Facebook, Twitter, Flickr, Pinterest, Google, Twitter, blogs, etc.

Certificates & Licenses: N/A

Other Requirements:
• Excellent analytical skills and efficiency in data analysis
• Strong written and verbal communication skills
• Skilled in writing and editing content with an attention to detail
• Strong prioritization, organization, and project management skills