Marketing Strategist - Growth Initiatives
- Category: Marketing Executive Jobs
- Location: Kolkata, West Bengal
- Job Type: Full Time / Part Time
- Salary: Estimated: $ 17K to 29K
- Published on: 2025/10/02
About the Role
We are seeking a highly skilled Growth Marketing Manager to join our team. This is a unique opportunity for an individual who thrives in fast-paced, ambiguous environments and can wear multiple hats.
The ideal candidate will have 3-6 years of performance marketing experience, preferably in B2B marketplaces or construction/industrial sectors. A proven track record of managing substantial ad budgets with clear ROI accountability is essential.
Key responsibilities include:
• Paid Acquisition & Performance Marketing: Design, execute, and optimize campaigns across multiple platforms.
• Social Media & Content Strategy: Develop platform-specific content strategies that resonate with contractors and construction professionals.
• Growth Strategy & Analytics: Identify new growth channels and expansion opportunities.
• AI-Powered Marketing Innovation: Implement AI tools for content creation, ad optimization, and audience targeting.
The successful candidate will have strong analytical skills, proficiency with AI marketing tools, and a deep understanding of B2B buyer journeys and complex sales cycles.
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