Marketing Strategy Executive

Job Title: Senior Marketing Executive
Company Overview:

Synergy Resource Solutions is a leading HR Management Consultancy partnering with a top-notch AHU HVAC Products Manufacturing company. This strategic alliance seeks to identify and recruit a highly skilled marketing professional for the position of Senior Marketing Executive/Asst. Manager Marketing in Ahmedabad.
Key Responsibilities:
• Marketing Collaterals: Develop and manage offline and digital marketing materials, including brochures, flyers, posters, catalogs, newsletters, and business cards, ensuring consistency in branding and marketing communications across all campaigns.
• Event Marketing: Plan and execute dealers meets, technical events, corporate events, trade shows, product launches, and exhibitions to enhance brand presence and create engaging event experiences to connect with target customers and generate leads.
• Social Media Marketing: Develop and implement social media strategies to increase brand awareness, website traffic, and customer engagement, managing content creation, campaign execution, and performance tracking across social media platforms.
• Public Relations (PR): Develop and execute PR campaigns to build brand credibility and trust among stakeholders, managing media relations, press releases, and crisis communication to maintain a positive public image.
• Channel Marketing: Develop marketing strategies to expand market reach through distribution and sales channels, collaborating with channel partners to create co-branded marketing campaigns and promotional activities.
• Market Research & Feedback: Conduct market research to understand customer behavior, preferences, and industry trends, analyzing competitor strategies and market insights to refine marketing and sales plans.

Key Skills & Competencies: Strong understanding of marketing principles, brand management, and sales strategy; excellent analytical, communication, and interpersonal skills; ability to manage multiple projects and meet deadlines in a fast-paced environment; proficiency in marketing tools, CRM software, and sales analytics platforms; creativity and problem-solving mindset to drive business growth.