National Head | Student Awareness | Higher Education Industry Experience

Designation: National Head - Student Awareness - Higher Education Industry Experience

Job Type: Full Time

Location: Mumbai

Posted On: 05/18/2023

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JOB REF: 35

Description

Head Student Awareness

This will be a National role having revenue responsibility

Purpose of the Job (Why does this job exist? Or what's wont happen if this role is not present):

Ensure target admissions to Cos programs and improved brand as well as program awareness.

Key Expectations: Desired Outcomes:
• Develop a comprehensive Marketing Plan (reach & communication) across products in collaboration with product teams & regions. Currently, the Organization is highly relied upon Digital Marketing for lead generations by Website optimization, SEM, SEO & Content marketing campaigns, Social Media Marketing, Online, Classified leads, and online events. Improved market share and target achievement.
• Help establish the overall brand identity and positioning for co. Co. to be known as preferred test prep Organization in the segment.
• Build a strong association with high-potential Institutes through personal interactions and multiple engagement activities and workshops. Strong relationship with external partners to generate leads.
• Implement lead nurturing process through Online and Offline Activities to inform and engage better with the students. Good lead conversion.
• Strategic involvement in the hiring of Academic Counselors and their Periodic training to improve their pitch, knowledge & communication. Build effective internal training programs for the team.
• Track Industry performance and other key matrixes to capture market trends and insights at the national and individual city level. Data analytics.

Functional Competencies
• Knowledge of Business decision making.
• Project / Program Management.
• Communication and brand building skills.
• Calculated risk-taking.
• Ownership & decisiveness.
• Digital collaboration.
• Fostering inclusiveness.

Attitude
• Embrace new thinking.
• Unite team around a mission.
• Free mindset.
• Breaking orthodoxies.

Education
• MBA / PGDBA from one of the top B-schools

Experience
• Experience in BD&L.
• Higher Education Industry experience.

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