National Sales Manager - Canada Visual Systems

  • Category: Counter Sales Jobs
  • Location: Toronto, Ontario
  • Job Type: Full Time / Part Time
  • Salary: Estimated: $ 20K to 35K
  • Published on: 2025/09/17

Overview:
The National Sales Manager will lead the Canadian Visual Systems Sales Team for Panasonic Projectors and Displays of America. This role is responsible for developing, implementing, leading, and executing strategic plans for End User and Channel accounts throughout the Visual Systems business. The purpose of this position is to manage a team tasked with driving incremental revenue, market share growth, channel visibility/presence, and increasing run rate sales through hardware, software, and value-added services.


Responsibilities:

What You'll Get to Do:

Revenue Management: Manage a team tasked with driving incremental revenue within the PPNDA Visual Systems hardware, software, and value-added services.
Territory Coverage: Oversee Canada, managing 3 account representatives across the country.
Visual Systems Ecosystem: Own the Visual Systems ecosystem and work with sales, product management, and operations teams to generate overall growth in the A/V industry.
Business Planning: Create and communicate clear business plans and establish sales goals for mutual accountability; enable partner representatives to drive Panasonic sales through training and resources.
Channel Strategy Optimization: Evaluate gaps in current partner portfolio and programs; enable existing partners to expand coverage; recruit, onboard, and enable new partners when necessary; propose enhancements to channel programs.
Event Management: Determine which trade shows and vertical business functions the team needs to attend, keeping within PPNDA market budget.
Feedback Facilitation: Facilitate two-way feedback between partners and internal teams to ensure partner input informs Panasonic product and program development.
Solution Development: Always be on the lookout for potential solutions Panasonic can create to make our organization more powerful throughout the A/V Industry.
CRM Proficiency: Understand and be proficient in current CRM tools, and be able to teach and coach the entire team on their usage.
Team Management:

Strategic Planning: Develop and implement a vertical-focused business plan to achieve Visual Systems business objectives.
Strategy Communication: Clearly define the strategy and communicate this to the sales team and executive management.
Relationship Management: Maintain relationships with Strategic Users, Resellers, and Industry Partners. Promote development of executive management relationships between key End Users or Channel Executives.
Sales Management:

Performance Guidelines: Establish guidelines and expected minimum levels of performance for direct reports. Communicate, reinforce, measure, enforce, and hold the team accountable to ensure the highest level of employee performance.
Accountability: Provide accountabilities and objectives for each direct report that clearly outline performance expectations. Update and communicate enhancements to accountabilities and objectives as required.
Support and Leadership: Regularly accompany employees on account visits to provide support, leadership, and education.
Training: Provide annual training opportunities to all direct reports to enhance individual skill levels and performance.
Performance Monitoring: Regularly monitor the progress of each direct report, effectively and promptly communicate opportunities for improvement, and develop individual Performance Improvement Plans.
Delegation: Delegate authority to encourage personal growth at the Account Manager level. Identify and develop future management from the team.
Qualifications:
Education & Experience:

Degree: Bachelor's degree in business management, marketing, or a related discipline required. MBA preferred.
Experience: 5-8 years of successful sales engagement experience in the A/V market with manufacturer, reseller, or distributor channel selling commercial grade Pro Video, Projection, & Display technologies and managed services. Experience with Canadian Markets preferred.
Leadership: Strong leadership skills with previous experience managing a remote team in a channel or direct sales environment.
A/V Applications: Experience with professional A/V system applications. Industry certifications preferred.
Business Acumen: Solid understanding of business, financials, markets, and the needs of channel partners and customers.
Communication Skills: Strong communicative, interpersonal, and negotiating skills required. Strong written and verbal skills to effectively communicate with all levels (up to the CIO level), Operations, Customers, Resellers, Sales, and other internal shared services resources.
Technical Skills: Mid to high level proficiency in Excel and PowerPoint due to business analytics and presentations required.
Other Requirements:

Travel: 50%-75% travel required.

What We Offer:

High Performance Culture
A focus on Diversity, Equity and Inclusion
Teamwork and Collaboration
Rewards and Recognition
Learning & Development Opportunities Across Multiple Business Units
Competitive compensation packages
Hybrid work model
Comprehensive benefits
Paid Parental Care Leave
Educational Assistance
Volunteer time off
Total Well Being Program
Employee Referral Program

Panasonic is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity, sex, ****** orientation, national origin, disability status, protected veteran status, and any other characteristic protected by law or company policy. All qualified individuals are required to perform the essential functions of the job with or without reasonable accommodation. Pre-employment drug testing is required for safety sensitive positions or as may otherwise be required by contract or law. Due to the high volume of responses, we will only be able to respond to candidates of interest. All candidates must have valid authorization to work in the U.S. Thank you for your interest in Panasonic Corporation of North America.


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The salary range below is just one component of Panasonic Connect's total package. Actual compensation varies depending on the individual’s knowledge, skills, and experience. This role may be eligible for discretionary bonuses and incentives.

Salary Range: CAN $130k - $160k - plus commission plan


Company Name: Panasonic Projector & Display of Americas

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