Online Marketing Manager

Job Summary
We are seeking a dynamic and results-driven Online Marketing Professional to develop and execute digital marketing strategies that enhance our brand presence, engage target audiences, and drive conversions. The ideal candidate will have a strong understanding of various online marketing channels and a proven track record of successful campaign management.
Key Responsibilities
Develop and implement comprehensive digital marketing campaigns across channels such as SEO, PPC, email marketing, social media, and content marketing.
Create and manage engaging content for websites, blogs, social media platforms, and email newsletters.
Optimize website content and landing pages for search engines to improve organic search rankings.
Manage and analyze paid advertising campaigns on platforms like Google Ads and social media networks.
Monitor and report on the performance of digital marketing campaigns, using tools like Google Analytics to assess ROI and KPIs.
Collaborate with cross-functional teams to ensure cohesive messaging and branding across all digital platforms.
Stay up-to-date with the latest digital marketing trends, tools, and best practices, and make recommendations for continuous improvement.
Required Skills and Qualifications
Bachelor's degree in Marketing, Communications, Business, or a related field.
Proven experience in digital marketing, with a strong portfolio of successful campaigns.
In-depth knowledge of SEO, SEM, PPC, email marketing, and social media marketing strategies.
Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, and marketing automation software.
Excellent analytical skills and the ability to interpret data to make informed decisions.
Strong written and verbal communication skills.
Creative thinking and problem-solving abilities.
Preferred Qualifications
Certifications in Google Ads, Google Analytics, or HubSpot will be considered an added advantage.
Experience with content management systems (e.g., WordPress) and CRM platforms will be added
Knowledge of HTML, CSS, or basic web development principles.