▷ [Only 24h Left] Content Writer

How to apply- To apply, please fill out this form: https://survey.zohopublic.com/zs/pqEB0U- Shortlisted candidates will need to undergo an interview process.About the Company:Authentica is an academic and experiential program provider of expertly-curated global programs. While our offerings span all disciplines and can be tailored to our university partners’ needs, our focus is on advancing the UN SDGs through international education and career development for a global workforce.Experiential learning is one of the fastest-growing areas within international education and Authentica is one of the leading providers of unique and transformational programs. We’re also growing rapidly and are looking for talented, purpose-driven and enthusiastic team members aligned with our vision, mission and core values to join our team, have fun, grow and create an impactAbout the Role:As a Content Writer, you will play a pivotal role in crafting compelling content that drives brand awareness, TG engagement, and lead generation in the study abroad sector. You will be responsible for creating high-quality content across multiple platforms including our website, blog, social media channels, and marketing materials.We are seeking a versatile writer who can adapt their writing style for different audiences and content formats. If you're passionate about storytelling, enjoy researching educational topics, and can balance multiple writing projects while maintaining consistent quality, you'll be a great fit for our team.Key Responsibilities:- Research and identify trending topics in the study abroad field to create relevant and engaging content.- Develop and execute a content calendar covering multiple formats including blog posts, social media content, email newsletters, website copy, and lead magnets, all optimized for SEO and target audience engagement.- Craft compelling offline marketing materials including brochures, flyers, and presentations.- Contribute to content marketing campaigns aimed at generating leads and growing our subscriber base.- Monitor and analyze content performance metrics (engagement rates, conversion rates, SEO rankings) to identify successful content types and areas for improvement.- Work closely with design and digital marketing teams to develop creative content ideas that align with business objectives and address student pain points.- Maintain brand voice consistency across all communication channels while adapting tone and style for different platforms and audience segments.- Stay updated with latest developments in international education, content marketing trends, and SEO best practices through continuous learning and professional development.- Proofread and edit content to ensure high quality, accuracy, and compliance with both internal guidelines and platform-specific requirements.Required Candidate Profile- Bachelor's degree in English, Communications, Journalism, or related field- 1-2 years of proven content writing experience- Exceptional writing and editing skills in English with strong attention to detail- Practical understanding of SEO best practices and content optimization- Knowledge of social media platforms and content creation tools- Basic understanding of content analytics and reporting tools- Familiarity with email marketing platforms like Mailchimp or Zoho CampaignCompensation and Benefits:- Salary: Rs. 3.5 to 4 lacs per annum, depending on experience.Working Environment:Office working environment (from Pashan, Pune); 40-45 hrs/week (sometimes more based on marketing calendar).