OPDSure | Manager | Product |amp| Digital Marketing

Our Company :
Changing the world through digital experiences is what OPDSure is all about. We give everyone access to subscription model of healthcare services across India.

We're passionate about empowering everyone to lead a healthy and wealthy lifestyle and transform the healthcare system for our customers lives.

We're on a mission to hire committed and passionate people across India, and we are committed in creating exceptional employee experiences where everyone is treated as "ONE" and provide equal opportunity.
We realize that new and transformative healthcare ideas can come from anyone and everywhere in the organization, and we welcome the idea

About the team :

OPDSure is a team building a platform to enable accessibility for healthcare round the clock We're pushing the boundaries to penetrate across India, in creating the future of healthcare for everyone to work on high end technology, in One team spirit.

Key Responsibilities :

Product Marketing :
• Improve [Company X]'s product marketing content output
• Shape product marketing campaigns that target prospective customers
• Align all product marketing copy with [Company X]'s brand ideals
• Build relationships with external vendors and key stakeholders
• Set product marketing budgets and track spend, always with an eye for ROI
• Convert prospects into paying customers through consistent communications
• Lead product marketing content development
• Outline product marketing deployment timelines
• Educate other departments on current product messaging
• Manage team's product marketing campaigns
• Craft [Company X]'s product storytelling vision and voice
• Negotiate budgets to execute our product marketing vision at scale

Digital Marketing :
• Designing and overseeing all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Developing and monitoring campaign budgets.
• Planning and managing our social media platforms.
• Preparing accurate reports on our marketing campaign's overall performance.
• Coordinating with advertising and media experts to improve marketing results.
• Identifying the latest trends and technologies affecting our industry.
• Evaluating important metrics that affect our website traffic, service quotas, and target audience.
• Working with your team to brainstorm new and innovative growth strategies.
• Overseeing and managing all contests, giveaways, and other digital projects.

Qualifications and Requirements :
• Experience of +11 years of experience in marketing in B2C preferably from health tech, healthcare industry.
• Mandatorily holds bachelor degree in business, marketing, or a related field.
• Strong written and verbal communication skills
• Significant product marketing and development experience
• Deep understanding of market trends and product lifecycles
• Firm grasp of ways to develop strategic product marketing campaigns
• High degree of empathy for others' perspectives and circumstances
• Sharp negotiation tactics
• Indepth knowledge of various social media platforms, best practices, and website analytics.
• Solid understanding of HTML, CSS, and JavaScript is required.
• Highly creative with excellent analytical abilities.
• Outstanding communication and interpersonal skills.
• Uptodate on the latest trends and technologies in digital marketing.

At OPDSure, you will be experienced in an exceptional work environment and you will also be surrounded by colleagues who are committed to helping each other grow.

If you're looking to make an impact in people's lives, we are here to enable you to do so OPDSure an equal opportunity and we welcome and encourage diversity in the workplace regardless of gender, race or colour, ethnicity or national origin, age, disability, religion, ****** orientation, gender identity or expression, veteran status, or any other characteristics protected by law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.