Paid Digital and Creative Specialist

Job highlights
Identified by Google from the original job post
Qualifications
Launch and optimize digital ads for lead generation and brand awareness
Bachelor’s degree in Marketing or related field
4+ years of digital marketing and communications experience
Proficiency in Google Analytics and AdWords
Knowledge of PPC, Paid Social, and Digital Media buying
Experience marketing product/service or home improvement brands
Strong project management, creative, and communication skills
Developing creative briefs and optimizing creative
Proficiency in Microsoft Office and online media knowledge
Home improvement industry experience
Ideal location in Illinois or nearby for convenient collaboration opportunities
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job
Specific vision requirements for this position include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus
Must be able to lift 25lbs
Responsibilities
The role involves optimizing campaigns for lead generation, brand awareness, and performance metrics
Digital marketing efforts will be focused on increasing site traffic through strategic ad optimization
Collaborate on lead generation initiatives, leverage various web analytics tools to monitor performance, and manage keyword audits and bid optimizations
The project aims to boost brand visibility and marketing-driven pipeline capabilities
Obsess data to continually optimize identify insights and drive performance
Conduct bid adjustments, keyword optimizations, and traffic pruning for digital traffic
Analyze and report on digital marketing ROI using tools like Google Analytics
Onboard digital lead sources, manage keyword audits, and execute campaign tests
Develop creative strategies and mockups for ad creatives
Join an innovative team in expanding digital marketing efforts for a consumer products brand
Showcase your talents in optimizing paid ads, enhancing brand visibility, and driving lead generation initiatives, promising professional growth and development prospects within the industry
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
While performing the duties and responsibilities of this position, the employee will be sitting at a desk +0% of the time
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
Job description
Company Overview

BCI, a leader in the home improvement industry, is at the forefront of innovation in bathroom remodeling and related services. We are committed to building our marketing talent and capabilities to support our network of 1,000+ dealers across North America.

Job Overview

Seeking a skilled Paid Ads and Creative Strategy Specialist for promoting home improvement products and services to drive digital growth through paid search, social, and affiliate channels. The role involves optimizing campaigns for lead generation, brand awareness, and performance metrics. Digital marketing efforts will be focused on increasing site traffic through strategic ad optimization.

Collaborate on lead generation initiatives, leverage various web analytics tools to monitor performance, and manage keyword audits and bid optimizations. The project aims to boost brand visibility and marketing-driven pipeline capabilities.

Key Responsibilities

Job Details: Paid Advertising, Pay-per-Click (PPC), Organic Social Media, Social Media, Strategy, Google Paid Ads, Meta Ads, Keyword Analysis, Google Analytics 4, Digital Media, Web Trends

Skills And Qualifications
• Launch and optimize digital ads for lead generation and brand awareness
• Obsess data to continually optimize identify insights and drive performance
• Conduct bid adjustments, keyword optimizations, and traffic pruning for digital traffic
• Analyze and report on digital marketing ROI using tools like Google Analytics
• Onboard digital lead sources, manage keyword audits, and execute campaign tests
• Develop creative strategies and mockups for ad creatives

Required Experience
• Bachelor’s degree in Marketing or related field
• 4+ years of digital marketing and communications experience
• Proficiency in Google Analytics and AdWords
• Knowledge of PPC, Paid Social, and Digital Media buying
• Experience marketing product/service or home improvement brands
• Strong project management, creative, and communication skills
• Developing creative briefs and optimizing creative
• Proficiency in Microsoft Office and online media knowledge

Bonus Qualifications
• Home improvement industry experience
• Ideal location in Illinois or nearby for convenient collaboration opportunities

Engagement Highlights

Join an innovative team in expanding digital marketing efforts for a consumer products brand. Showcase your talents in optimizing paid ads, enhancing brand visibility, and driving lead generation initiatives, promising professional growth and development prospects within the industry.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties and responsibilities of this position, the employee will be sitting at a desk +0% of the time. Specific vision requirements for this position include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus. Must be able to lift 25lbs.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The employee works in an office environment. The noise level in the work environment is consistent with normal office noise levels.

The above statement reflects the general details necessary to describe the principal functions of the occupation describes and shall not be construed as a detailed description of all the work that may be inherent in the occupation.

BCI Acrylic, Inc. is an Equal Opportunity Employer

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