Paid Media Specialist
- Category: Digital Marketing Expert Jobs
- Location: Kolkata, West Bengal
- Job Type: Full Time / Part Time
- Salary: Estimated: $ 22K to 25K
- Published on: 2025/09/21
Job Description
• Managing AdWords account, account setup, integration with Analytics and Keyword analysis, Ad copy writing.
• Optimizing AdWords account for better ROI for the client.
• Acquiring knowledge about all latest features of AdWords.
• Expert in landing page optimization.
• Knowledge in Conversion tracking optimization.
• Having knowledge in YouTube video ads.
• Conversion Tracking & Landing Page Optimization.
• Analyzing the current conversion rate and the process of conversion.
Primary Skills
• Finding out reasons which are responsible for limiting the no. of conversions by various testing like A/B testing, Multivariate testing.
• Competitor analysis of landing page, finding out the pros and cons of landing pages.
Secondary Skills
• Successfully handled many projects like Facebook page management, Facebook Ads and LinkedIn.
• Ads management and optimization, expert in generating awareness, branding Likes, sales from Facebook with cost optimization
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