Paid Media Specialist

Job Title : Paid Media Specialist

Job Brief: We are currently seeking an enthusiastic Paid Media Specialist to join our core team. You should have prior performance marketing experience and a passion for digital technologies & online media. You will work closely with different teams to ensure consistency through all digital marketing channels.

Experience : 2 to 3 years hands on paid search experience in media planning, ad setup, optimization, budget management and robust reporting.

Responsibility:
• Manage digital marketing campaigns on several platforms (Facebook Ads, Google Ads, etc.). Including Always Online Ads and Lead Based Campaigns
• Primary source of contact for the agency for media based clients for day to day updations
• Create media plans across relevant mediums and portals for clients

Set and Manage Traffic Strategy, Bid Management, Campaign optimizations Analyze campaign performance and key on-site metrics using Analytics
• Creating project based and monthly performance reports & Suggesting next steps to improve campaign performance
• Involve in the Media Buy with third party publishers and negotiate to best suit the campaign worth.
• Facilitate partners both internal and external to activate, monitor, optimize and report on campaign performance activity
• Daily client communication – email, phone and meetings
• Assist communication of the progress of all initiatives with clients’ key people periodically.Qualification

: Google Certification, Facebook Blueprint, Having influencer knowledge will be an added bonus

Skills:
• First-hand experience in managing digital advertising campaigns.
• Google Skill-shop certifications (Search, Display, Video, Analytics).
• Strong digital knowledge including hands on experience in using tools such as Google analytics, Google Ad Words, SA 360 & Publisher Network to review performance, make recommendations and evaluate success of projects.
• Strong analytical skills.
• High level of initiative and work well in a team environment.

Job Types: Permanent, Full-time

Benefits:
• Flexible schedule
• Health insurance
• Paid time off

Schedule:
• Day shift

Ability to commute/relocate:
• Mumbai - 400050, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Experience:
• total work: 2 years (Required)

Work Location: In person