Performance Marketer

Roles and Responsibilities:
● Demonstrate superior technical expertise and organizational capabilities in project
and campaign management
● Create a comprehensive advertising plan for all digital channels – social
(Instagram, Facebook, and YouTube influencer marketing) and run the Google Ads,
Google Business, Google Shop
● Keep a track of the performances in all the marketing areas and thus discover any
hindrances to strategies
● Closely work with the strategy and brand teams to be at a similar pace to improve
marketing and campaign performance
● Drive campaigns from planning to execution and beyond to meet key performance
metrics
● Design and execute Email Marketing/SMS/WhatsApp Marketing plans
● Constantly optimize marketing activities to improve return on investment
● Allocate budgets and analyse and recommend modifications to ad spends
● Tracking new user acquisition and conversion rates
● Improving the usability, design, content, and conversion of the company website.
To plan and effective execution of the Website Promotions and track and evaluate
the ROI
● Tracking and analysing category, competition, and consumer trends on various
digital platforms
Requirements:
● Analytical Skills: should be able to analyse the overall digital marketing
performance
● Strategic Skills: SEO/SEM/ Online Marketing, Aware of marketing Database,
Display Advertising Campaigns, Maintaining social media presence
● Technical Skills: MS Excel, Google Analytics, Google AdWords, PPC,
email/SMS/affiliate marketing and hands-on experience with any performance and
social platform
● Enthusiasm to learn new skills, effectively counter all probable hurdles/barriers,
and ensure appreciable performance in all KRAs.
● Lead the performance marketing efforts for a growing D2C brand
● To be a front runner to make the brand a success Good to have
● Understanding of PPC (pay per click) marketing and affiliate marketing channels
● Revenue growth led campaign performance and spending management skills