Performance Marketer

Performance Marketing Specialist

We're looking for a Performance marketing specialist to boost our digital success. If you excel in data-driven strategies, optimizing ROI, and delivering results, let's talk.

Responsibilities:

● Build and manage acquisition campaigns across various channels, including social, SEM, and display, to drive revenue and increase ROI.

● Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.

● Conduct comprehensive keyword research to identify relevant and high-converting keywords for ad campaigns.

● Identify marketing performance issues and identify root cause analysis with the help of analytics tools such as Google Analytics.

● Regularly analyze campaign performance, generate reports, and provide insights to make data-driven decisions for continuous improvement.

● Work with creative and marketing teams to test strategies and innovation.

● Keep abreast of industry trends and competitors advertising strategies to identify opportunities and challenges.

● Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.

● Collaborate with the web development team to optimize landing pages for better user experience and conversion.

● Conduct A/B tests on ad creatives, landing pages, and other elements to optimize conversion rates.

● End-to-end management of performance marketing activity across all paid marketing channels

Qualifications:

● Proven experience in managing PPC campaigns, preferably in the hospitality industry

● Proficiency in Google Ads, Bing Ads, and other PPC platforms

● Strong analytical skills and the ability to translate data into actionable insights

● Excellent understanding of keyword research and optimization techniques.

● Creative mindset with a knack for ad copywriting.

● Familiarity with web analytics tools (Google Analytics) and tracking

● Strong communication and teamwork skills.

● Google Ads certification is a plus