Performance Marketer

Pay
From ₹5,00,000 a year
Job type
Full-time
Shift and schedule
Day shift
 
Location
Chennai, Tamil Nadu
 
Benefits
Pulled from the full job description
Provident Fund
 
Full job description
The ideal candidate will own the online advertising strategy for the organization by planning and executing digital marketing campaigns for multiple products outside India. This candidate will launch advertisements with a clear focus on ROI & CAC.

Responsibilities

● Plan, own, and execute a data-driven & customer-centric Paid Advertising Strategy across GUVI’s product lines to execute the goals of the business with the best ROI to the international market

● Generate & meet the lead requirements for the sales team across channels such as Facebook, Google, LinkedIn, Quora, Ticktok and Native Ads. (more platforms are recommended)

● Analyze Competitors & identify new opportunities using tools like SEMRush and optimize the Paid Advertising strategies consistently.

● Develop and evolve advanced targeting & segmentation strategies that deliver truly most valuable campaigns

● Own the business goals across the Marketing Funnel from reducing the Lead Generation cost to optimizing Customer Acquisition Costs

● Measure & Report the business-related KPIs to management and agree on the actions plans agreed based on the data

● Analyze & draw insights from each paid medium and take necessary actions to meet the ROI goals in close coordination with the sales team.

● Work with an enterprising team and contribute to organizational goals via self-driven initiatives.

● Should have worked with a CRM earlier

Qualifications

● Bachelor's degree in engineering

● Must have experience in launching campaigns outside India like Vietnam, Malaysia, Singapore etc

● Passionate Brand Builder

● 2-4 Years of Experience with business-to-customer social media

● Strong creative and analytical skills

● Work Experience in Edutech Companies will be added benefit

Job Type: Full-time

Pay: From ₹500,000.00 per year

Benefits:

Provident Fund
Schedule:

Day shift
Application Question(s):

experienced in launching campaigns outside India ?If yes please name the country name
Education:

Bachelor's (Preferred)
Experience:

Digital marketing: 2 years (Required)
semrush: 1 year (Required)
Paid ads: 1 year (Required)
tiktok ads: 1 year (Preferred)
Work Location: In person