Job Description
23 hours ago
Full–time
Job title- Performance Marketer
Roles and Responsibilities:
- Develop and execute performance marketing campaigns across digital channels, encompassing PPC, display, social media, and affiliate marketing.
- Collaborate with stakeholders to define campaign objectives, target audience, messaging, and creative assets.
- Plan, create, and optimize PPC campaigns across Google Ads, Meta/Facebook, LinkedIn, and Bing Ads to drive traffic, leads, and conversions.
- Manage paid social media campaigns on platforms including Facebook, Instagram, LinkedIn, and Twitter.
- Implement display advertising campaigns and retargeting strategies across relevant ad networks.
- Identify and recruit affiliate partners, monitor performance, and optimize commission structures.
- Research keywords, craft compelling ads, and implement advanced audience targeting and segmentation strategies for Google and Meta Ads campaigns.
- Utilize various ad extensions and formats (e.g., site links, callouts structured snippets).
- Track conversions, analyze campaign performance using Google Analytics and other analytics tools, and generate concise reports with actionable insights for campaign optimization.
- Stay updated on industry trends and best practices in digital marketing.
Qualifications:
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Proven experience managing Google and Meta Ads campaigns, focusing on driving measurable results and ROI and ROAS.
- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
- Excellent communication skills with the ability to collaborate effectively with cross-functional teams.
- Detail-oriented with a passion for continuous learning and innovation in digital marketing.
- Experience with Google Analytics, Facebook Analytics, and other digital marketing analytics tools is a plus.
Preferred Qualification - Proficiency in Google Ads
Job Type: Full Time
Salary: 20,000 to 40,000
Location: Bhopal/Indore, Madhya Pradesh [Work from Office
