Performance Marketing
- Category: Digital Marketing Expert Jobs
- Location: Kolkata, West Bengal
- Job Type: Full Time / Part Time
- Salary: Estimated: $ 23K to 35K
- Published on: 2025/09/21
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Performance Marketing
ITC
Kolkata, West Bengal
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18 hours ago
Full–time
Associate Manager / Analyst- Performance Marketing (3-5yrs)
Key Responsibilities:
I. Be a Subject Matter Expert (SME) in providing advisorieson all PPC platforms
II. Explore various platforms opportunities globally forcooperation
III. Cascade KPIs and goals aligned to stakeholders' needsacross the demand and supply spectrum.
IV. Establish the capability of providing actionableinsights during mid and post-campaign reports to improve in-flightoptimizations and future campaign brief recommendations
V. Set up processes in compliance with the finance process(including end of campaign reconciliation) to drive operational excellence.
VI. Be an expert on media behavior and how the targetaudience interacts with social touchpoints (i.e. Google, Facebook) and anycross-channel delivery.
VII. Build strong relationships across internalstakeholders.
VIII. Lead a team to plan & deliver campaigns acrossmultiple Paid platforms
IX. Core platforms: Google, Bing, Facebook, Instagram,Snapchat, Twitter and Bigo Ads required;
X. Onboarding Additional platforms and creating a playbooksuch as Kwai, Sharechat, Twitter, LinkedIn, and Pinterest are highlyrecommended).
XI. Lead and implement Social campaign activities ofestablished local and global brands across multiple industries & Geos
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