Performance Marketing Associate

ABOUT सादा / SAADAA

We are a direct-to-consumer (D2C) lifestyle brand. Our vision is to advocate the सादा / SAADAA way of living and make बेहतर / BETTER basics for everyone.

#RAHOSAADAA #PEHNOSAADAA

Top 1% Shopify stores in India, we have been bootstrapped and profitable with industry-leading benchmarks, we have grown from a 100 sq. ft. garage to now a 100+ people team within 4 years.

So, what do we do differently? We focused on making the basics the heroes of our brand. To this day, we only offer 10 carefully curated styles. It might seem unconventional in an industry where variety is often seen as the key to success, but we've not only made it possible; we've made it profitable. Our philosophy is focusing on what's important and letting go of the rest.

ROLE OVERVIEW

As a Performance Marketing Associate at सादा / SAADAA, you will assist in managing and optimizing paid advertising campaigns across various digital platforms. You will work closely with the senior marketing team to ensure that our performance marketing strategies are executed effectively, helping to drive customer acquisition and brand awareness.

WHAT WILL YOU BE RESPONSIBLE FOR?
• Campaign Management: Assist in setting up, monitoring, and optimizing paid campaigns across Google Ads, Meta Ads, and other digital platforms.
• Performance Optimization: Analyze campaign performance data, identifying trends and insights to optimize ROI and improve performance.
• Ad Copy & Creative Input: Collaborate with the creative team to develop and test ad copy, creatives, and landing pages that drive conversions.
• Keyword Research & Audience Targeting: Conduct keyword research and audience segmentation to ensure that campaigns are targeting the right customers.
• A/B Testing: Assist in executing A/B tests on ads, landing pages, and bidding strategies to improve campaign performance.
• Reporting: Prepare regular reports on campaign performance, providing insights and recommendations for future improvements.
• Budget Management: Support in tracking and managing daily campaign budgets, ensuring efficient allocation and spending.
• Stay Updated: Keep up with the latest trends and best practices in digital marketing, platform updates, and algorithm changes.

WHO YOU ARE?
• Experience: 1-2 years of experience in performance marketing, preferably in a digital or e-commerce environment.
• Platform Knowledge: Hands-on experience with Google Ads, Meta Ads, and other digital advertising platforms.
• Analytical Skills: Strong analytical abilities, comfortable with data analysis and performance metrics.
• Optimization Focus: Understanding of key performance marketing metrics like CTR, CPA, CPC, ROAS, etc., and experience in optimizing campaigns based on these metrics.
• Attention to Detail: Ability to manage multiple campaigns while paying close attention to detail and performance nuances.
• Collaborative: Ability to work collaboratively with cross-functional teams including creative and content teams.
• Communication: Good communication skills to share insights and performance updates with the team.

WHY BE A PART OF सादा / SAADAA?
• Do you feel out of place in a world full of unnecessary complexities?
• Do you find joy in little things?
• Are you an avid reader with a curiosity for understanding how things work and how we got here?
• Do you believe life is simple and people around you are focusing on the wrong things?
• Are you excited by the idea of learning new things or solving problems with the simplest solutions?

If the answer to all the above questions is yes, you are in the right place.

The world is full of unnecessary complexities, & we, as humans, do not understand the burden of unconscious consumption.

We at सादा / SAADAA believe simplicity with better basics is the way to live a fulfilling life.

WHAT DO WE OFFER?
• A team of empathetic problem solvers
• The Right Compensation
• Growth path to becoming a leader
• An opportunity to drive meaning with products
• A culture of continuous learning
• Freedom: freedom to explore, fail, and learn