Performance Marketing Associate

20 hours ago
Full–time
Company Description

Thrive is not just another food-ordering app. It is the go-to platform for ordering, discovering, saving, and sharing favourite restaurants and food. Thrive is exclusively available in Mumbai and plans to expand to cities across India.

Role Description

Thrive is on the lookout for a Performance Marketing Associate to join our efforts in implementing and refining our app's performance marketing strategy. If you have a passion for achieving results, a knack for data-driven decisions, and love navigating the dynamic world of digital ad platforms, we want you!
• Implement and optimize Thrive's application performance marketing strategy.
• Manage campaigns, budgets, and advertisements across digital channels (Facebook, Instagram, Google, YouTube, etc.).
• Determine and achieve KPIs for paid, organic, and owned media channels.
• Collaborate with creative and copy teams to create effective advertisements.
• Liaise with the product team to understand and optimize funnel conversions.
• Track and report on campaign performance metrics.
• Focus on customer acquisition, activation, retention, and revenue objectives.

Qualifications
• A degree, certification or training in performance marketing
• 2-3 years of proven experience in performance marketing, with a focus on mobile applications.
• Proficiency in using advertising platforms such as Facebook Ads Manager, Google Ads, and other relevant tools such as Firebase, MixPanel, Singular and Clevertap.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent grammar, communication, and interpersonal skills.
• You are open minded, curious and a strong problem solver.

Why join Thrive?

At Thrive, we’re working towards an ambitious vision and to achieve that it’s imperative to build an open, transparent, value-driven culture. In that effort, we’ve tried to encapsulate nearly all the policies and practices that we use and plan to implement.
• Freedom & Responsibility Transparency
• A remote-first organization
• Unlimited leaves
• Learning/Education Allowances
• Holistic Growth and much much more
• To get to know us better, take a look around our digital Company home: https://lnkd.in/ePASFfnC

The Company Home gives anyone the comfort to understand, even from far away, what we are trying to achieve with Thrive as a platform, but more importantly as an organization