Performance Marketing Executive

Performance Marketing and Media-Planning: Running campaigns across Facebook, Linked In, Google and coordinating on overall media plan; Daily analysis of the campaigns to ensure high ROI for our clients.
Minimum 2 years of digital marketing experience, with a significant part of that being hands-on experience with campaigns on search, display, social media, and email. A strong grasp of the nuances of each channel.
"Best Practices" knowledge of Search Engine Marketing tactics and guidelines preferred.
Activate proper funnels as per requirements for every campaign
Ability to select keywords, write compelling ad copy, and optimize campaigns to meet established ROI goals and conversion metrics.
Managing PPC accounts for several brands across multiple search engines
Setting up and optimizing accounts from campaigns, keyword research, writing ad copy to bid management etc.
Leverage analytics tools to optimize the performance of marketing campaigns.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
Monitor budget and adjust bids to gain better ROI
Create and optimize landing page content and design.
Required Candidate Profile

At least 2 -3 years of experience with paid search campaigns.
Must have experience with Cost Per Click advertising.
Exceptional written and spoken communication.
Ability to manage multiple projects at the same time
Keep abreast of PPC and SEM trends.
Strong knowledge of Google Analytics preferred.
Excellent analytical & problem-solving skills.
High proficiency in Excel
Excellent attention to detail
Job Type: Full-time

Salary: From ₹35,000.00 per month

Benefits:

Food provided
Leave encashment
Paid time off
Provident Fund
Schedule:

Morning shift
Supplemental pay types:

Yearly bonus