Performance Marketing Expert

About the Company: We are building a new-age Nutrition Wellness platform aiming to solve for several NCDs by solving for the nutrition insufficiencies, providing new innovative alternative solutions than regular pills and providing constant support & advisory for best nutrition amongst people. With the equator passing by the country and average Indian age touching 28yrs, more than 63% Indians are deficient in Vitamin D and 58% in Vitamin B12. Dropping direct consumption of fruits and vegetables by 15% yr-on-yr, it is the need of the hour to solve and supplement the basic nutrition requirements of the country! Supersonic economic growth of the country and deep penetration of internet & massive digitalisation, India is poised to further improve upon its quality of life with nutrition being a major pillar. The platform is Founded by IIT Madras Alumni who have built a similar Advisory led Ecommerce platform in Agri-sector and innovated the B2B Healthcare domain. Instagram - mynoalife Summary: You will be designing and executing the digital campaigns for the company. You will be responsible for driving key success metrics of online digital business foraying across content management, social media presence and achieving ROI on ad spends. The role’s performance will be measured by key success metrics. This role requires a high level of creativity, experience & enthusiasm to run digital businesses and extreme ownership to execute with a self-starter attitude. You will be working directly with the Founders paving a steep career growth. Roles & Responsibilities: • Growth & ROI (Meta Campaigns) - Design and execute Meta campaigns for driving traffic, engagement and conversions for the respective goals of the platform. You will be driving the business lines of consultations and product promotions digitally over meta to start with. • Collaborate with influencers of different size to push the product in the market and drive organic sales. Build testimonial driven brand via user generated content, expert led content and product trust. • Content Management - Work internally and externally to partner with experts and generate content for the platform. You will be operating with a high level of trend analysis and curiosity to high quality content aiming for the specific outcomes across TOFU, engagement, conversions and repeat. Qualifications & Eligibility: • Bachelors in any field. • Experience of 1-2 yrs in Meta ad campaigns for D2C/E-Commerce. • Comfortable with numbers and digital business metrics.