Performance Marketing Manager

Job Title: Performance Marketing

Location: KANPUR

Experience: 6 Months – 2 Years

Job Description:
• The Performance Marketing Specialist will be responsible for planning, implementing, and optimizing high-performing advertising campaigns across various online channels, including Google Ads and Meta Ads, to increase company sales and brand awareness
• This role requires a combination of analytical, creative, and strategic thinking to develop scalable and efficient campaign structures

1.) Campaign Management:
• Develop, execute, and manage PPC campaigns across Google Ads, Meta Ads, and other advertising platforms.
• Perform daily account management, check campaign performance, and adjust bids to enhance campaign efficiency.

2.) Strategy Development:
• Develop comprehensive paid media strategies to increase brand visibility, drive quality traffic, and acquire leads.
• Optimize performance across ad channels by testing and tuning ads, keywords, and bid strategies.

3.) Analysis and Reporting:
• Analyze campaign results and adjust strategies to deliver maximum return on investment.
• Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

4.) Budget Management:
• Manage the allocated budget to maximize the ROI of each campaign.
• Monitor budget distribution and adjust bids to gain better ROI.

5.) Collaboration:
• Work closely with other departments, such as content, design, and product teams, to develop ad creatives and landing pages.
• Collaborate with the SEO team to ensure alignment between organic and paid search efforts.
• Educational Qualification: Bachelor s degree in Marketing, Business, or a related field.
• Experience: Minimum of 2 years of experience in performance marketing, specifically with Google Ads (PPC), Shopping Ads and Meta Ads.
• Proven experience in managing large scale, complex, and multi-vertical campaigns.

Skills:
• Strong analytical skills and data-driven thinking.
• Proficient in Google Analytics, Google Ads, and Facebook Ad Manager.
• Exceptional skills in market research, SEO, and SEM.
• Excellent communication and presentation skills.
• Proficiency in MS Excel and PowerPoint.
• Ability to work in a fast-paced, deadline-driven environment.
• Google Ads Certification.
• Meta Certification.
• Experience in using bid management tools.

Job Type: Full-time

Pay: ₹17,+12.24 - ₹40,747.33 per month

Schedule:
• Day shift

Experience:
• Performance marketing: 1 year (Preferred)

Work Location: In person