Performance Marketing Manager

Summary

As a Performance Marketing Manager, you will be responsible for driving traffic, new customer acquisition, and growth across multiple channels. It is a hands-on role where you will be responsible for research, campaign build-out, analysis, and optimizing paid campaigns across channels.

What you will be doing in the role (Responsibilities)
• Develop a deep understanding of Avoma as a product, its use cases, and its target audience.
• Plan, test, implement, and measure multi-channel paid campaigns to drive inbound demand.
• Perform audience research to develop new campaign ideas for paid search and paid social.
• Manage day-to-day performance across media channels including Facebook, LinkedIn, Google Ads, ABM, Display.
• Exploring and adding new channels for customer acquisition.
• Establish the measurement methodology and analyze results in terms of ROI, ROAS, and other key KPIs.
• Analyze performance data and report on results, including campaign results, data stories, and spend recommendations.
• Rapidly iterate on the strategy based on findings.

Responsibilities
• What you need to be successful in the role (Qualifications)
• Previous track record of success in B2B performance marketing.
• Experience in collaborating with product and sales teams
• Proven ability to synthesize data into insights and experiments
• Facility with the performance marketing toolset, including tracking, analytics, ad platforms, marketing automation, CRM- Hubspot, landing pages.
• Work outside the org chart to get things done

What sets you apart (Bonus Qualifications)
• Experience growing an early stage startup
• Skills in copywriting and visual design
• Experience in B2B SaaS, especially for PLG, and/or a sales buyer persona
• Knowledge of Artificial Intelligence technologies and tools
• Experience with growth marketing, including conversion optimization, cohort analytics, user retention.

Requirements
• 6+ years of experience in performance marketing
• Bachelor's degree in marketing, business, or a related field
• In-depth knowledge of digital marketing platforms, such as Google AdWords and Facebook Ads Manager
• Strong analytical skills and the ability to identify trends and insights from data
• Experience with A/B testing and optimization
• Excellent communication and collaboration skills
• Ability to multitask and work in a fast-paced environment

Benefits
What you get from Avoma (Benefits)
• A transparent salary
• Starting Salary INR 15,00,000 - INR 25,00,000 depending on the experience.
• 15 days of PTO annually on top of company holidays
• Stock Options
• Fully Remote
About Avoma

Avoma is an intelligent meeting assistant for teams looking to automate some of the common tasks required for customer-focused meetings. We leverage NLP and machine learning to summarize meeting notes and extract key topics and action items discussed. All of this data automatically syncs back into their CRM. This helps to save end users time and focus on what matters most, their customer interactions.

We are a venture-funded early-stage startup, have 600+ paid customers, and are growing consistently month over month.