Performance Marketing Manager

Job highlights
Identified by Google from the original job post
Qualifications
If you have a passion for applying a quantitative approach to prioritization and problem solving and are experienced in hands-on-keyboard channel management work
You are highly analytical, and a self-starter that thrives in a fast-paced environment
The role will suit someone who is looking for an exciting growth opportunity in a fast-paced environment and is looking to make an immediate impact
We are looking for someone with deep knowledge and a passion for PPC and paid social, along with being a proactive and highly organized individual with excellent communication skills
4+ years’ experience as a digital marketing manager or similar role, with a focus on performance marketing
Proven experience managing PPC campaigns or paid social advertising for an e-commerce company, with a strong track record of driving measurable ROI and scaling paid media efforts across multiple platforms
Experience in Google Ads, Meta, and Microsoft Ads
Analytical mindset with the ability to interpret data, derive insights, and make data-driven decisions
Must be extremely comfortable with numbers and performance analysis with exposure to analytics in subscription business models considered a strong plus
Proficiency in digital marketing tools and platforms, such as GA4, PowerBI, Microsoft Excel or other similar reporting tools
Proven track record of successfully managing digital marketing campaigns and projects to drive customer acquisitions while ensuring timely delivery
Strong project management skills, including the ability to plan, prioritize, and manage multiple projects simultaneously
Detail-oriented approach with a commitment to maintaining brand consistency and quality standard
Strong problem-solving skills and a proactive attitude in addressing challenges and finding solutions
Self-motivated and goal-driven attitude, with a desire to get things done and make an impact
Data-driven mindset and ability to analyze and communicate with data to measure results and drive strategic decision-making
Flexibility and ability to adapt to changing priorities and deliver results in a fast-paced environment
Background in pet and/or pharmaceutical industry a nice to have
Benefits
Location: Full-time Remote
The compensation range for this role is $+0,000- $120,000
Pay is based on multiple factors including market location and may vary depending on job-related knowledge, skills, and experience
We offer a competitive compensation package, a comprehensive benefits package of medical, dental, vision, short-term/long-term disability, life insurance, PTO, and a 401K plan, plus company perks
Responsibilities
As a Performance Marketing Manager, you’ll lead all things acquisition through our Paid Social & Display, Paid Search channels, and will play a pivotal role in achieving revenue objectives through our in-house paid media programs
You’ll plan, execute and optimize performance-based marketing campaigns across various online platforms
Owning, managing & optimizing PPC and paid social programs
Applying strategic, analytical, and a critical eye towards campaign performance
Tracking, analyzing, reporting and optimizing programs - keeping stakeholders informed of performance wins, opportunities, and risks
Identifying and evaluating new opportunities for growth across digital channels
Regularly iterating upon our digital marketing efforts (spend strategies, creative, etc.)
to improve performance against customer acquisition targets and KPIs
Supporting forecasting and budget management to ensure accurate spend and pacing and helping with monthly billing process including invoice tracking and reconciliation for activated media
Prioritizing tasks effectively to maximize impact and meet business objectives
Maintaining a flexible approach to respond to shifting priorities and emerging opportunities
Drive growth in customer acquisition through strategic initiatives
Achieve or exceed monthly, quarterly, and annual performance targets for key metrics (CPA, ROAS, revenue growth, new customer acquisition)
Develop, launch, and optimize marketing campaigns that achieve targeted results
Efficiently manage budgets to maximize ROI and hit performance goals
Job description
About Us:
Established in 1++2, Allivet is a leading pet pharmacy with a dynamic presence in both retail and e-commerce. Headquartered in Miami, Florida, Allivet has one of the largest pharmacy fulfillment footprints spanning three U.S. locations. Offering a large selection of pet medications, pet health products, and veterinary supplies, the company serves pet owners, hobby farmers, and rescue organizations throughout the country. Allivet has also pioneered a PetRx-as-a-Service platform, partnering with top retailers like Tractor Supply and organizations such as the American Kennel Club. If you're driven by innovation and committed to making a positive impact on pets' lives, Allivet is the place for you. Join us in our mission to help pets live their best lives. Allivet is proud to be certified as a “Great Place to Work”, showcasing our commitment to core values and fostering an exceptional workplace environment for all employees.

Role:
As a Performance Marketing Manager, you’ll lead all things acquisition through our Paid Social & Display, Paid Search channels, and will play a pivotal role in achieving revenue objectives through our in-house paid media programs. You’ll plan, execute and optimize performance-based marketing campaigns across various online platforms.

If you have a passion for applying a quantitative approach to prioritization and problem solving and are experienced in hands-on-keyboard channel management work. You are highly analytical, and a self-starter that thrives in a fast-paced environment.

If you live and breathe Google, Bing and Meta you are the right person for us.

The role will suit someone who is looking for an exciting growth opportunity in a fast-paced environment and is looking to make an immediate impact. We are looking for someone with deep knowledge and a passion for PPC and paid social, along with being a proactive and highly organized individual with excellent communication skills.

Location: Full-time Remote.

Responsibilities:
• Owning, managing & optimizing PPC and paid social programs.
• Applying strategic, analytical, and a critical eye towards campaign performance.
• Tracking, analyzing, reporting and optimizing programs - keeping stakeholders informed of performance wins, opportunities, and risks.
• Identifying and evaluating new opportunities for growth across digital channels.
• Regularly iterating upon our digital marketing efforts (spend strategies, creative, etc.) to improve performance against customer acquisition targets and KPIs.
• Supporting forecasting and budget management to ensure accurate spend and pacing and helping with monthly billing process including invoice tracking and reconciliation for activated media.
• Prioritizing tasks effectively to maximize impact and meet business objectives.
• Maintaining a flexible approach to respond to shifting priorities and emerging opportunities.

How you'll measure success:
• Drive growth in customer acquisition through strategic initiatives.
• Achieve or exceed monthly, quarterly, and annual performance targets for key metrics (CPA, ROAS, revenue growth, new customer acquisition).
• Develop, launch, and optimize marketing campaigns that achieve targeted results.
• Efficiently manage budgets to maximize ROI and hit performance goals.

Compensation:
The compensation range for this role is $+0,000- $120,000. Pay is based on multiple factors including market location and may vary depending on job-related knowledge, skills, and experience.

Required Skills:
• 4+ years’ experience as a digital marketing manager or similar role, with a focus on performance marketing.
• Proven experience managing PPC campaigns or paid social advertising for an e-commerce company, with a strong track record of driving measurable ROI and scaling paid media efforts across multiple platforms.
• Experience in Google Ads, Meta, and Microsoft Ads.
• Analytical mindset with the ability to interpret data, derive insights, and make data-driven decisions. Must be extremely comfortable with numbers and performance analysis with exposure to analytics in subscription business models considered a strong plus.
• Proficiency in digital marketing tools and platforms, such as GA4, PowerBI, Microsoft Excel or other similar reporting tools.
• Proven track record of successfully managing digital marketing campaigns and projects to drive customer acquisitions while ensuring timely delivery.
• Strong project management skills, including the ability to plan, prioritize, and manage multiple projects simultaneously.
• Detail-oriented approach with a commitment to maintaining brand consistency and quality standard.
• Strong problem-solving skills and a proactive attitude in addressing challenges and finding solutions.
• Self-motivated and goal-driven attitude, with a desire to get things done and make an impact.
• Data-driven mindset and ability to analyze and communicate with data to measure results and drive strategic decision-making.
• Flexibility and ability to adapt to changing priorities and deliver results in a fast-paced environment.
• Background in pet and/or pharmaceutical industry a nice to have

Why Work for Allivet?
At Allivet, we're more than just a company. We are a strong community of passionate leaders dedicated to improving the lives of pets. Joining us means becoming part of a team where you can collaborate on exciting projects and truly make a difference. We offer a competitive compensation package, a comprehensive benefits package of medical, dental, vision, short-term/long-term disability, life insurance, PTO, and a 401K plan, plus company perks.
Allivet is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, ****** orientation, gender identity, age, status as a protected veteran, among other things, or status as a qualified individual with disability.

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