Performance Marketing Manger

Job Description - PPC Expert

We are seeking a skilled PPC (Pay-Per-Click) Expert to join our team and take charge of managing our online advertising campaigns. As a PPC Expert, you will be responsible for developing and implementing effective strategies to drive targeted traffic, increase brand visibility, and generate high-quality leads through various paid search platforms. Your expertise in managing PPC campaigns and optimizing performance will play a vital role in our digital marketing efforts.

Experience: 1 year

Looking for a candidate who can join us immediately

location: Gurugram Sector 20

Working Days: 6days

Responsibilities:
• Develop and execute PPC strategies to achieve marketing objectives and maximize ROI.
• Conduct keyword research to identify relevant and high-performing search terms.
• Create and optimize PPC campaigns across platforms like Google Ads, Bing Ads, and social media advertising networks.
• Monitor and analyze campaign performance metrics, making data-driven decisions to improve campaign effectiveness.
• Implement A/B testing for ad copy, landing pages, and other campaign elements to optimize conversion rates.
• Manage campaign budgets effectively, ensuring cost efficiency while achieving campaign goals.
• Perform ongoing competitor analysis to stay informed about industry trends and adjust strategies accordingly.
• Stay updated with the latest PPC trends, technologies, and best practices to enhance campaign performance.
• Generate regular reports on campaign performance, providing insights and recommendations for optimization to stakeholders.
• Collaborate with cross-functional teams, including marketing, design, and development, to align PPC campaigns with overall marketing initiatives