Performance Marketing Specialist

Welcome to The Cura Team®, where skincare is more than a routine—it's a transformative journey. Let us unleash the power of radiant, healthy skin and curate a personalized cure for your skincare concerns.

"Seeking a skilled Performance Marketing Manager to navigate the dynamic world of skincare ecommerce. Join our team, leverage your expertise, and drive our brand to the forefront of the industry."

Experience: 4-5 years - MUST

Work: Onsite - Ahmedabad - Remote applicants - Don't apply (Strictly)

Field: Skincare, Ecommerce, Health, Beauty

Package: 6-+ lacs (depending on experience)

IMMEDIATE JOINER REQUIRED

Basic Responsibilities:
• Develop and execute a comprehensive digital marketing strategy to drive brand awareness, customer acquisition, and sales for The Cura Team's skincare products.
• Manage and optimize digital advertising campaigns across various platforms, such as social media, search engines, and display networks, to maximize ROI and reach target audiences.
• Create and oversee engaging content marketing initiatives, including blog posts, social media content, and email campaigns, to educate and engage customers.
• Conduct market research and analyze customer insights to identify trends, consumer preferences, and opportunities for product development and marketing strategies.
• Monitor and analyze website performance, user behavior, and conversion rates to continuously improve the online shopping experience and optimize conversion funnels.
• Collaborate with cross-functional teams, including product development and design, to ensure cohesive brand messaging and consistent user experience across all digital touchpoints.
• Stay up-to-date with industry trends, emerging technologies, and digital marketing best practices to proactively identify new opportunities and stay ahead of the competition.
• Measure and report on key performance indicators (KPIs) to evaluate the effectiveness of digital marketing efforts, track progress, and provide insights for strategic decision-making.

If you feel you are a good fit, Send me your resume at brij@thecurateam.com