Performance Marketing Specialist Growtomation | Gurugram| Haryana | via LinkedIn

We're RevOps+HubSpot Diamond partner consultants, helping companies utilize HubSpot to streamline and help their sales/marketing/business teams function at scale. We grew from 2 people in Jan 2021 to a team of 85 people as of today. We're bootstrapped yet sustainable, with our goals highly focused on revenue-enablement activities for our customers.We work with HubSpot and Salesforce customers to help them make the most out of their instances by streamlining marketing, sales, services, CS processes & reporting. We own the system so that you get to think about what your business needs next.

We’re now looking for a talented Performance Marketing Specialist who can join our team while we focus on getting more business for you.

If you're a fit, here are the roles and responsibilities:
• Plan, execute, and optimize paid marketing campaigns across various platforms (e.g., Google Ads, LinkedIn) to drive targeted traffic, increase brand awareness, generate leads and to drive revenue growth.
• Continuously work on reducing CPA while maintaining or improving lead quality.
• Collaborate with team’s cross-functionally to improve SEO practices, organic search visibility and traffic through on-page and off-page optimization techniques.
• Create, monitor, and optimize PPC campaigns across various platforms to drive targeted traffic and leads.
• Design and execute A/B tests on ads, landing pages, and email campaigns.
• Develop and execute lead generation strategies to attract and convert high-quality leads > MQLs > SQLs
• Collaborate with sales teams to develop and refine ABM strategies, ensuring alignment between marketing and sales objectives.
• Develop and implement strategies to maximize ROI across all digital marketing channels.
• Stay up-to-date with the latest trends in B2B and SaaS marketing, incorporating innovative approaches into our marketing mix.
• Utilize Salesforce/HubSpot experts and consultants to help them create and manage campaigns, workflows, CRM, Admin, and other tasks as per the client’s satisfaction

Requirements:
• Bachelor's degree in marketing, business administration, or a related field.
• Proven work experience of at least 2 years in performance marketing, preferably in B2B SaaS environments.
• Proficiency in developing and executing marketing strategies across various channels, including email marketing, content marketing, social media, and SEO.
• Experience with lead generation, lead nurturing, and conversion rate optimization techniques.
• Excellent written and verbal communication skills with the ability to create compelling content.
• Ability to work effectively in a team environment and collaborate with cross-functional teams.
• CRM certifications are highly desirable.

If you are a results-driven professional with expertise in performance marketing, and you thrive in a dynamic agency environment, we would love to hear from you. Join our team and help our clients achieve their marketing goals through effective demand-generation strategies.

Soft requirements:

● Willing to work in a Startup culture

● Flexible with the work hours (it could be less on certain days / daunting on other days)

● Proactive and motivated enough to achieve something substantial in life.

● Willing to roll up the sleeves, take ownership, and solve problems.

Employment Type: Full-time

Work days - 5 days week